Table of Contents
Outline of the King Salmon Project
The purpose of this project is to promote and expand the use of startup products and services by having the Tokyo Metropolitan Government play the role of first customer by conducting projects at administrative sites in Tokyo that will lead to solutions to social issues facing Tokyo.
Furthermore, through collaboration with the Tokyo Metropolitan Government and the introduction of products and services, we aim to help startups grow into globally active companies and produce "King Salmon Companies" that can serve as role models for other startups to follow.
In this project, Bourne Rex, as a supporter for the promotion of collaboration, supports collaboration between startups and administrative sites in Tokyo by utilizing its accumulated know-how and knowledge, and promotes the provision of opportunities and an environment where startups can grow.
URL of the "King Salmon Project" special site:https://kingsalmon.tokyo/
Bourne Rex's Role as a Supporter of Promoting Collaboration
Bourne Rex has supported individual entrepreneurs, startups, and large corporations in launching new businesses, and has launched many new businesses. Bournerex has also produced numerous results in collaborative projects between startups and government agencies and large corporations, which differ in terms of speed and corporate strength. We provide consistent support from media exposure to fundraising by accurately grasping the issues that both parties must address in order to carry out essential experiments and achieve overwhelming growth. Utilizing these experiences, as a "Supporter for Promoting Collaboration," we will support collaboration between administrative sites in Tokyo and startups, and promote the provision of opportunities and environments where startups can grow.
Support
1. matching startups with administrative sites in Tokyo
Matching startups with administrative sites in Tokyo, and supporting the formation and execution of collaborative projects. We will support the matching of startups with appropriate administrative sites in Tokyo, based on an understanding of the current status, issues, and characteristics of administrative sites in Tokyo, and the establishment of an environment for collaboration with startups at administrative sites in Tokyo.
2. support for the organization and execution of collaborative projects
We will cover all aspects of the implementation of collaborative projects, including funding, technology, environment, and network support, as well as the necessary costs and knowledge in areas where they are lacking. In addition, for King Salmon-certified companies*, we provide support for project implementation in an accompanying manner.
(*) The Tokyo Metropolitan Government will grant certification based on Article 167-2, Paragraph 1, Item 4 of the Local Autonomy Law Enforcement Order. (*) After accreditation, each department of the Tokyo Metropolitan Government will be able to make purchases, etc. under a negotiated contract. (This is not a guarantee of purchase, etc.)
3. support for implementation costs of collaborative projects
The project will provide partial support for costs associated with the implementation of collaborative projects.
Example:
The cost of purchasing services from other companies or subcontracting costs when a startup forms a consortium with other companies to implement a project.
Cost of adjusting existing products and services to suit the project content and field of implementation, etc.
4. support for growth promotion in Japan and abroad
Support for the introduction of products and services to domestic companies and local governments, assistance for fundraising, orders from overseas companies, and expansion of sales channels in overseas markets, including product and service introduction and B-to-C development.
5. public relations support such as dissemination of results, etc.
PR support will be provided to promote examples of collaborative projects and to approach the most appropriate media for each startup, etc., leading to business expansion (horizontal expansion to government and other private companies).
We are always open to proposals from startups, so please contact us at the contact information below.
Bone Rex Corporation (Supporter of King Salmon Project and Collaborative Promotion)
E-mail: kingsalmon@bornrex.com
About the Adopted Company RYDE Corporation
With the mission of "making secondary transportation easier and simpler to understand," we are working to promote DX for secondary transportation nationwide. Rather than being left behind by the wave of digitalization, we aim to make Japan stronger and more vibrant from the local level through digitalization.
By introducing the RYDE PASS to transportation operators and local governments, we are striving to realize a society in which people can use various regional transportation systems across Japan in an easy-to-understand and simple manner, and to revitalize all regions of Japan through the utilization of regional transportation systems.
| name of company | RYDE Corporation |
| Establishment | September 2019 |
| Location | Forestgate Daikanyama MAIN Building 3F, 20-23 Daikanyama-cho, Shibuya-ku, Tokyo |
| representative | Representative Director Masaya Sugisaki |
| Business Overview | Planning and operation of RYDE, a mobility platform specializing in secondary transportation |
| uniform resouce locator | https://ryde-inc.jp/ |
About Collaborative Projects
The diversification of ticket formats (e.g., IC cards, magnetic tickets, paper tickets, etc.) has made transportation more complicated, and the inability to easily obtain customer attributes, customer leads, etc., has made it difficult to utilize customer information for marketing purposes.
In this project, the Tokyo Metropolitan Government and RYDE Corporation aim to centralize and sell a variety of tickets as digital tickets through the "RYDE PASS" mobility platform (application), as well as to analyze "customers" and build relationships with "customers" and "communities".
Collaborative Project Information
| summary | Digital ticket sales on the Tokyo Sakura Tram through the "RYDE PASS" application, etc. |
| Tokyo Metropolitan Government Site | Tokyo Metropolitan Transportation Bureau |
| Overview of Products and Services | RYDE PASS, regardless of the size of the project or the geographic area covered, A mobility platform that enables easy and sustainable digitization of various tickets for railroads, buses, trams, passenger ships, etc. The introduction of RYDE PASS will enable the digitization of existing train tickets. |
| Expected Effects | -Cashless purchase of train tickets is now possible through the app. -Creating a bustling atmosphere along the rail line by issuing digital coupons for stores, etc. along the rail line -Development of more convenient planning tickets through marketing analysis |
What is Bone Rex?
BourneRex Inc. supports individual entrepreneurs, growing startups, and large corporations in commercializing new businesses under the mission "WakuWaku the World", We provide total support from mission formulation, business model development, PoC (proof-of-concept) testing, and release.
We also offer a "surrogate birth model®" of business, in which Bornrex launches a business on behalf of a client using its own resources and then sells it to the client. Our strength lies in our experience in launching numerous new businesses and building businesses while staying close to our clients.
| name of company | Bone Rex Corporation |
| Establishment | October 2013 |
| Location | Shin-Tokyo Bldg. 4F, 3-3-1 Marunouchi, Chiyoda-ku, Tokyo |
| representative | Takuya Murooka |
| uniform resouce locator | http://www.bornrex.com/ |
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