Table of Contents
Together, we will accelerate recycling-oriented manufacturing with a view to developing and mass-producing raw materials for cosmetics and cosmetic containers using algae, as well as developing raw materials that can be utilized in the food industry in the future.
Creating cosmetic ingredients and containers from algae to create a resource-recycling business model
Based on the power of the sun, algae efficiently produce a variety of organic substances such as proteins, lipids, and carbohydrates from carbon dioxide. They can be produced even in deserts and wastelands that are difficult to use for agriculture, and they boast overwhelming biomass production efficiency compared to terrestrial plants.
Shiseido will maximize the potential of these "algae" and build a recycling-oriented model that does not deplete resources and is integrated with the global system, together with the Chitose Group, to lead the creation of sustainable value that will renew the global cosmetics market.
About Chitose Group
The Chitose Group is a group of bio-enterprises leading the global bio-economy. We are working with countries and many companies to preserve an environment in which humans can live in abundance for the next thousand years, and we are deploying our technologies to society while maintaining economic rationality.
Chitose Group HPhttps://chitose-bio.com/jp/
What is "MATSURI" led by Chitose Group?
This project is led by the Chitose Group, which is strong in the large-scale production and commercialization of algae using sunlight as its sole energy source, and aims to build a sustainable new industry based on algae. Collaborating with other organizations in various positions and industries, we are simultaneously conducting multifaceted research and development of applications and large-scale production of algae in order to promote the spread of algae products that support people's lives.
In terms of large-scale algae production, we completed construction of a 0.1 ha facility in August 2018 and a 5 ha facility, CHITOSE Carbon Capture Central (C4), in April 2023, and plan to expand to 2000 ha in 2030. The current target is to expand the production scale to 100 ha by 2027. In March of this year, this project was selected for research and development by the New Energy and Industrial Technology Development Organization (NEDO) as a Green Innovation Fund project with a planned total amount of 50 billion yen.
MATSURI home page https://matsuri.chitose-bio.com/
Investment Overview
The specific method of investment in the Chitose Group will be through the acquisition of shares in CHITOSE BIO EVOLUTION PTE.
Shiseido's Sustainability
Under the corporate mission "BEAUTY INNOVATIONS FOR A BETTER WORLD," Shiseido aims to "realize a sustainable society where people can experience happiness through the power of beauty" by the year 2030. We aim to "realize a sustainable society where people can experience happiness" through the power of beauty by 2030.
In the environmental area, based on the idea of "Manbai Seikatsu "*2 , which is also the origin of our company name, we are working to build technologies and business models that can reduce environmental impact and realize a circular economy rather than a disposable economy. Throughout the entire value chain, we are implementing three strategic actions: "reducing the burden on the global environment," "developing sustainable products," and "promoting sustainable and responsible procurement" in consideration of the environment and human rights. In addition to the environmental area, we are also working to solve social issues with a focus on Diversity & Inclusion (D&I). We are implementing three strategic actions: "Gender Equality," which leverages our characteristics as a beauty company; "Empowerment through the Power of Beauty," which contributes to shining in one's own way; and "Promotion of Respect for Human Rights," which forms the basis of all our activities.
2 A passage from the Chinese classic "I Ching": "How wonderful is the virtue of the earth, from which all things are born!
Shiseido Sustainability HP https://corp.shiseido.com/jp/sustainability/?rt_pr=trn55
▼ News Release
https://corp.shiseido.com/jp/news/detail.html?n=00000000003651&rt_pr=trn55
| name of company | Shiseido Company, Limited |
| Location | 7-5-5 Ginza, Chuo-ku, Tokyo |
| representative | Masahiko Uoya |
| uniform resouce locator | https://corp.shiseido.com/jp/ |
EN 
JA 