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Monday, December 4, 2023

Kumadaira Manufacturing × MAMORIO】Total security company established 125 years ago creates future "safety and security" through startup co-creation.

The Hiroshima Bank and Creww co-sponsored the HIROSHIMA OPEN ACCELERATOR 2021 (HIROSHIMA OPEN ACCELERATOR 2021) program with the aim of creating new businesses in Hiroshima Prefecture in order to build an innovation ecosystem in the prefecture. This article focuses on the co-creation project between Kumadaira Seisakusho, a company participating in the program, and MAMORIO, an IoT startup offering various products and services, including the loss prevention device MAMORIO, with the mission of "eliminating loss. We interviewed Mr. Chanohara, Director and General Manager of the New Business Development Department of Kumadaira Corporation, about the background to the co-creation of the project and the actual experience and changes gained from the co-creation with the startup.

125 years in business! The know-how of a trusted total security company

Please tell us about Kumadaira Seisakusho's vision, as well as its "strengths" and "challenges.

Kumadaira Seisakusho, which celebrates its 125th anniversary this year, is the founder of vault equipment for financial institutions and was born from the founder's words, "Our mission is to protect our customers' valuable things.Providing a wide variety of security products to society based on the keywords of "safety and security" and "protect and contain.We have been working on this project for more than a century. cultivated over more than a century of company history.Our customers' trust and security know-how are our greatest strengths.We believe that the

Co-creating with startups to apply our core product, physical security, to the society of the future

Q: What is the background behind your promotion of open innovation?

In recent years, the world's interest has shifted from the tangible to the intangible.
Lifestyles are changing and interests are changing at a dizzying pace,How can we, as a company whose main product is physical security, contribute to society?We are now exploring what we can do to create a "safe and secure" and "protect and contain" society of the future together with startup companies, and have decided to promote open innovation this time.

Q. What was the point in adopting MAMORIO's collaboration proposal this time?

MAMORIO is building a lost property detection infrastructure using loss prevention tags with the keyword "Lost and Found".High affinity with the keywords "safety and security" and "protect and contain," as the company is developing its business based on concepts that are very close to these keywords.I felt that this was not the case.
In addition, since you already have the product, you can combine it with our products,Creating new value with speedWe thought that we could do it.

The founder, Mr. Masuki, is a native of Hiroshima City, where our company is located, and in that sense, I believe we were able to deal with him with a sense of familiarity.

Aiming for speedy co-creation to realize a new key management solution for the future society.

Resources provided by Kumadaira Seisakusho to startups
01 Products and Services Specializing in Physical Security
02 Production Facilities Supporting Long-Term Stable Supply
03 Nationwide sales and service network
04 Cloud Services for the Next Generation

*Click here for program details (application period has ended)

Q. Could you tell us about the contents of the co-creation project?

By combining MAMORIO's loss prevention tags with our key management devices, it is possible to not only manage the history of key usage, but also the whereabouts of keys while they are being taken out of the house.

As for the theme of the collaboration,From "storage" security to "use" security, we are committed to providing new key management solutions for the society of the future.We are aiming to

We also see the Open Accelerator Program as short, medium and long term, and we are working with MAMORIO.Speedy co-creation" that enables social implementation in a short period of timeWe aimed to

Kumahira Corporation, our group company and the company responsible for sales, is conducting demonstrations combining MAMORIO's loss prevention tags and our key management devices at its showrooms (6 locations nationwide) in lieu of a proof-of-concept experiment, and we are asking our customers to consider specifics. Although we have not yet received any orders, we have submitted several quotations.

Hurdles to collaboration are geographical barriers!

Q: Were there any obstacles you encountered in the process of or before reaching the point of collaboration? How did you overcome them?

When it came to obstacles, geography was probably the biggest.
Kumadaira Seisakusho is located in Hiroshima Prefecture, but most start-ups are based in metropolitan areas such as Tokyo, Nagoya, Osaka, and Hakata.

Since MAMORIO is also headquartered in Tokyo, a member of our company visited their headquarters only once, and I myself was able to adopt the accelerator program without ever having met the head of Masuki.

After the adoption, I was able to meet Representative Masuki in person at the Kumahira showroom and was surprised to see that he was younger than I had imagined. At the Corona DisasterCommunication itself was not a problem due to the increased awareness and environment of online meetings.I believe that this is a good idea.

Q: What have you noticed in working with startups that actually have different climates and cultures?

In a start-up company, there is a kind of philosophy...a clear "Purpose" in today's parlance, so that weIf the host's requirements match, the project will proceed with speed.The following is an example of a product that can be used in this way.

On the other hand, I thought that if we, the hosts, simply accepted and judged proposals from startups, it would not go well.

It is important for both companies to work together to explore business possibilities and to think about how to do it.I think it is.

Since this is a co-creation (creating together) project, it may not produce significant results immediately.
While dividing the project into short-term, medium-term, and long-term, and putting in place a system to publicize the co-creation movement within the company right away,Explore possibilities for co-creation with startups from a long-term perspectiveWe believe that it is a good idea to do so.

What are the benefits of collaborating with a start-up! Where to Expect??

What do you think is possible because of the collaboration with startups?

The best, after all,Speed."Yes. I think it is the ability to quickly implement technologies, platforms, and ideas that we do not have in-house.

Furthermore, our members are also changing their way of thinking little by little as they are influenced by the startups' stance on their work, their sense of speed, or the sense of crisis they are having,Nurturing AspectsI felt that there were also

Kumadaira Seisakusho's Vision for the Future

Please tell us about Kumadaira Seisakusho's goals for the future and what you hope to achieve in the future.

Building on last year's experience working with accelerator programs as a host, this year we are promoting activities to apply to accelerators at major companies as a challenger, the same as startup companies.

Because of my experience working on the accelerator as a host, I had no psychological barrier at all to having my proposal rejected, and moreover, I was able to create a proposal that would make it easier for the host staff to "raise the conversation internally.

We will continue to create "safety and security" and "protection and containment" for society toward the future, while emphasizing partnership.

name of companyKumadaira Corporation
establishment (of a business, etc.)January, 1898
EstablishmentDecember 1943
Location2-1-42 Ujindahigashi, Minami-ku, Hiroshima City
representativeAkinobu Kumahira, President and Representative Director
Business OverviewDevelopment and manufacture of total security products
uniform resouce locatorhttps://www.kumahira.co.jp/
name of companyMAMORIO Corporation (formerly Lost and Found, Inc.)
EstablishmentJuly 2012
LocationTOKYO OFFICE: 5F Yoshii Building, 3-3-5 Sotokanda, Chiyoda-ku, Tokyo
representativeRepresentative Director: Daiki Masuki
Business OverviewProvide IoT products and services such as the MAMORIO loss prevention device
uniform resouce locatorhttps://company.mamorio.jp/
Mr. Chanohara, Director and General Manager, New Business Development Department, Kumadaira Manufacturing Co.
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ai taniuchi
She has been working as a freelance writer at PORT by Creww since 2020.
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