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With a vision of "protecting Japan's food and fishing industry" and a mission of "enriching everyone involved in the fishing industry," Benners Inc. is currently developing its business with a focus on the unused fish subs D2C "Fishlle!
Fishlle!" offers frozen meal packs made from unused fish* for as little as 4,200 yen per month. The fish used are all-natural, domestically produced, and contain no additives such as coloring or preservatives. The fish is seasoned only and flash-frozen, so it can be arranged in a variety of ways at home. It is also an easy way to contribute to society while enjoying delicious fish.
*Unutilized fish are fish that have no value due to poor shape, blemishes, or lack of sufficient landings to be shipped, and are discarded or otherwise disposed of without going to market.
Background of Investment
It is said that there are approximately 3,800 species of fish in the seas around Japan, but less than 1 TP3T of them are actually commonly eaten on the dinner table. On the other hand, 30 to 401 TP3T of the fish landed are unutilized fish that cannot be marketed for various reasons, a wasteful situation.
In addition, the total consumption of edible seafood has increased five-fold in the last 50 years (per capita consumption has doubled) due to population growth and changes in food culture around the world, and securing marine resources is a very important issue for Japan, which relies on imports for 40% of its seafood consumption. That said, forcing yourself to eat something that does not taste good will not last long.
Mitsubishi UFJ Capital decided to invest in Ben Naaz because it empathizes with Mr. Iguchi's desire to combine deliciousness and convenience with social contribution. With this investment, MUFG intends to support Benners by making full use of its network.
About Benners Inc.
|name of company||Ben-Nerds, Inc.|
|Establishment||April 26, 2018|
|Location||Room 203, 2-6-11 Daimyo, Chuo-ku, Fukuoka City, Fukuoka|
|representative||Representative Director Takeshi Iguchi|
|Business Overview||Unutilized Fish Subs D2C "Fishlle!|
BtoB platform "Marinity
|uniform resouce locator||https://www.benners.co.jp/|
About Mitsubishi UFJ Capital Co.
Since its establishment in 1974, Mitsubishi UFJ Capital has invested in a wide range of industries, providing industry-leading expertise as the venture capital arm of Mitsubishi UFJ Financial Group. We have a top-class track record in the industry, with more than 900 IPOs across a wide range of industries.
|name of company||Mitsubishi UFJ Capital Co.|
|Establishment||August 1, 1974|
|Location||Nihonbashi Plaza Building 7F, 2-3-4 Nihonbashi, Chuo-ku, Tokyo|
|representative||Shinsuke Sakamoto, President and Representative Director|
|Business Overview||Venture Capital Business|
|uniform resouce locator||https://www.mucap.co.jp/|
◆About Mitsubishi UFJ Capital No. 8 Investment Limited Partnership
|unlimited partners||Mitsubishi UFJ Capital Co.|
|Establishment||April 23, 2021|
|investor||The Bank of Mitsubishi UFJ, Ltd. and Mitsubishi UFJ Capital Co.|
|Total amount of funds||15 billion yen|