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What is Muscle Deli?
."The best you, the best world that food can createThe project started at the end of May 2017 with the vision ofJapan's first home-delivery body makeover food that supports diet and body makeover with meals of optimal nutritional balance.Brand.
This is a frozen delivery service of high-protein, low-calorie meals supervised by a registered dietitian. Since there is no need to buy, cook, or clean up, anyone can easily realize a diet with optimal nutritional balance in a short amount of time.
Background and Purpose of Fund Procurement
Muscle Deli is also taking into account the recent increase in health consciousness and demand for home-delivery meals,Further growth as a "home meal start-up" that provides easy access to optimal nutritional balanceWe aim to achieve this goal. To this end, we have sought to strengthen various areas, such as management structure, service development, and recruitment, and have achieved this fundraising and management structure enhancement. In particular, we plan to work with MUFG companies in the future, as well as receiving advice on financing from Mitsubishi UFJ Capital Corporation, which played a central role in this procurement.
In addition, the funds raised will be used to,Development and promotion of new services and organizational structureThe company plans to use the funds for the following purposes. This will allow us to begin recruiting human resources, developing products and services, and collaborating with external partners to develop new business in the area of health and nutritional diet.
Comments from underwriters (excerpts)
Mr. Tomoki Mogi, Investment Department III, Mitsubishi UFJ Capital Co.
As lifestyles, such as the way we live and work each day, are changing, our awareness of food, which is the foundation of our lifestyles, is also changing. We feel that there is a growing demand for "food with intention," food that is not taken casually, but is eaten in order to realize one's own lifestyle.
Our services are tailored to the user's lifestyle and objectives, including body make-up,Solutions for new "everyday foodThe company is expected to expand in the future as
We would like to support our company's rapid growth by taking advantage of our strength as a member of MUFG.
Makoto Takeuchi, Director and CTO, Visional, Inc.
Muscle Deli, which is used by world-class athletes, is very appealing because of its high quality as a meal. On the other hand, in order to maintain that quality and expand market share, it is necessary to satisfy a wide variety of needs.
It will be essential to take a technical approach to find optimal solutions using predictive models, rather than just the hypothesis-based product development that has been used in the past. The next stage of growth will include your personal technical experience,We will do our utmost to support our company, which will become one of Japan's leading food tech companies.We will continue to work on this project.
Strengthening the structure with new management members
In order to further develop our business and strengthen our management structure for organizational expansion, we have created a newCOO (Chief Operating Officer) and CXO (Chief Experience Officer) appointedI did.
The addition of both individuals will facilitate the creation of an organization for business expansion, strengthen PR and marketing, and enhance the value of the customer experience.
Daisuke Sudo, Executive Vice President, COO
After graduating from a human resources company, he worked as a group manager at Rakuten, Inc., where he supported business companies in product development and business strategy development based on research.
Joined Akatsuki Inc. in 2017; transferred to Akatsuki Live Entertainment Inc. in 2018. He became Executive Officer the same year and Director and COO the following year, and was involved in the launch and management of Asobiru. 2021 to present.
The Corona Disaster gave me the opportunity to reevaluate my own health. I believe that "being healthy" is the foundation for a person to lead the best and most fulfilling life possible as a human being, and in my aspiration to maintain good health, I realized the importance of diet and came across our company.
I am committed to accelerating our growth and preparing for rapid expansion through organizational and business development, external relations, and management, which I have learned through my management experience.
Daisuke Yamaoka, Executive Officer, CXO
After joining the Softbank Group, he launched several services at an IT news site.
Founded ASOBIBA, Inc. in 2013, joined Akatsuki Live Entertainment, Inc. in 2018 as General Manager of Marketing Division, overseeing PR, marketing, and web services for ASOBIBA, an entertainment facility directly connected to Yokohama Station. 2021 to present.
It has been 8 years since I founded ASOBIBA with Ms. Nishikawa. After that, each of us studied in different fields, and I am glad to be able to work with her again as a member to grow the company at this time, which can be called the second founding period of Muscle Deli, which she launched this time.
I would like to make the most effective use of the content planning and service development I have cultivated in web media, and the importance of entertainment and how to provide experiential value I have learned in PR marketing for commercial facilities, in Muscle Deli's D2C services.
About Muscle Deli Inc.
Muscle Deli is a "The best you, the best world that food can createDelivering optimal nutrient-dense meals to people who are engaged in body building and dieting, with the vision ofBody Makeup Food Subscription BusinessMuscle Deli" is a restaurant that offers a wide range of food and beverage products.
Company name: Muscle Deli Co.
Location: Noah Shibuya Part II 1201, 36-22 Udagawa-cho, Shibuya-ku, Tokyo 150-0042, Japan
Established: November 29, 2016
Representative: Mariko Nishikawa, President and CEO