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Japan
Monday, December 4, 2023

スタートアップ向け「ひとり目マーケター代行プラン」

スタートアップ企業であるプロレ株式会社は、マーケティングコンサルティング部門にて、完全固定報酬型の「ひとり目マーケター代行プラン」をスタートアップ企業向けにリリースしたことを発表した。

「お⾦がなくても豊かになれる社会を創る」をビジョンに設⽴された、HR Tech領域のスタートアップ企業であるプロレ株式会社は、経済が孕む課題に対処し、格差や不平等といった問題を解決する公正な経済活動に取り組み続けている。

停滞する日本の経済成長において、企業における⽋かせない営みが”組織づくり”そして”マーケティング”です。

プロレは、現在運営している人材業・マーケティングコンサル業の2つの事業のうち、マーケティングコンサル業を新規事業に向けて更に特化させていきます。そのはじめの取り組みとして、従来より新規事業およびマーケティングコンサル業を通じて社内に蓄積されていたナレッジを基に、スタートアップの新規事業を⽀援する「ひとり⽬マーケター代⾏プラン」をリリースいたしました。

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スタートアップにおけるマーケティング上の課題

本事業の責任者であるプロレ株式会社CMO篠﨑は、スタートアップが抱える課題についてこう述べています。

「スタートアップの新規事業において、マーケティングはコストセンターであり、失敗すれば会社にとって致命傷になりかねません。かといって、大手と比べれば予算規模は小さいため、代理店に工数を割いてもらえないケースも。自社で商材について真剣に考えてくれるマーケターを採用できればベストだと思いますが、スキルを見極めるのが難しい上、平均年収を含めた採用コストも高い。しかも、これまでのグッドケースが通用するわけではないのが新規事業のマーケティングの難しいところなので、他企業でワークしたマーケターが自社でワークするとも限りません。事業の初期検証に伴走した上で、マーケティング人材の採用コンサルティングまでやり切れると、バリューがより発揮できると考えています。」

本プランは、限定3社に対してトライアルで提供される予定です。
お問い合わせは、下記キャンペーンサイトより。
https://prole.co.jp/firstmarketer

name of companyプロレ株式会社
Establishment2020年1月
Location東京都港区虎ノ門4丁目3番1号
representative相田 龍一
Business Overviewfee-charging employment placement business
uniform resouce locatorhttps://prole.co.jp/
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