12.8 c
Wednesday, November 29, 2023

Self-control is essential for "entrepreneurial warriors.

Work (projects)," "time," "health," "environment," and "mental strength" are essential elements for starting a business - once you leave the organization, everything is your responsibility (self-control). O: Representative Junya Tanimoto, who started his own company with the goal of improving health through better sleep, is taking on the challenge of becoming an evangelist for "work-life balance" at a time when reforms in the way people work are being promoted.

Junya Tanimoto, Founder/CEO, O: Inc.

In the early 1980s, Japan became the world's largest trade surplus country. Japan enjoyed a period of remarkable economic growth and a bubble economy following the Plaza Accord in 1985. Hard work is the norm, and people who cannot fight 24 hours a day are not needed. It is hard to imagine today, when "work style reform" is being promoted, but the 1980s was the era of the "corporate warrior" who worked like a cart horse. Many of us have probably heard the famous commercial phrases "Can you fight for 24 hours a day?

As we entered the 2000s, we heard more and more about "work-life balance. However, there is still a question mark over whether all industries are actually practicing a balanced work style. Many salaried workers are still busy with their work. However, it is not all doom and gloom. The government's "work style reform" has begun to raise the curtain on a new era in which "diverse work styles" are being recognized, and "starting a business" is no longer as rare as it used to be.

Pushed by "Diverse Work Styles," Moves from Major Advertising Agency to Startup

O:'s representative Tanimoto, who worked as a copywriter for a major advertising agency before starting his own company, was one of those who were encouraged by the "diverse work styles" of the company. He was not a salaryman in the era of "corporate warriors," but he started working in 2011, when the world was rallying around the economic recovery from the Lehman Shock, and he was busy with a steady flow of work. He was proud and fulfilled with his life as a salaryman because he worked for a major advertising agency and was able to accumulate experience while working for many well-known companies, but he had trouble sleeping due to his extremely busy life with no time to stop, and he gave himself a yellow card for "overworking. However, he gave himself a yellow card for "working too much.

I want to be an evangelist for "work-life balance.

So, in an attempt to relieve sleep deprivation and to get some real refreshment in a place far removed from everyday life, I set off on a deserted island by myself, without any sudden moves. There, he experienced about 10 days of natural sleep and morning awakenings that left him feeling remarkably refreshed. This experience led him to focus on the "body clock," and he chose to start his own business in 2016 to become an evangelist of "work-life balance. When we asked him if anything had changed since he started his business, he jokingly laughed and said that leaving the organization had given him a great deal of freedom and freed him from sleep worries. However, leaving the organization has made him feel the greatness of the company he used to work for. He added that no one would help him just because he was sick.

Essential elements for starting a business

The essential elements of starting a business: work (projects), time, health, environment, mental strength, etc. - these are all essential to starting a business. Once you leave the organization, all of these matters are indeed your responsibility (self-control). As a representative of a company that promotes health improvement through better sleep, he says he tries to eat as many vegetables as possible as part of his health management, in addition to sleeping, and drinks a homemade vegetable juice once every two days. This habit, which he has continued since he started his business, is not just a matter of health management; it is his own self-control and an expression of his determination as an entrepreneur to face social issues. We look forward to Tanimoto's challenge as an evangelist of "work-life balance" and an "entrepreneurial warrior," rather than a "corporate warrior.
(April 24, 2019)

name of companyO: Corporation
EstablishmentDecember 5, 2016
Location101, Meguro Suda Building, 3-9-1 Meguro, Meguro-ku, Tokyo 153-0063, Japan
representativeRepresentative Director Junya Tanimoto (CEO)
Business OverviewBusinesses related to the biological clock
uniform resouce locatorhttps://o-inc.jp/company
Facebook Comments
PORT Editorial Officehttps://port.creww.me/
PORT by Creww is an open innovation media for startups, entrepreneurs, entrepreneurs in recovery, and companies seeking to create new businesses on the theme of social issues, operated by Creww Co.
- Advertisment -
- Advertisment -


Ando Hazama x Cube Earth] Innovating the world's urban OS with patented technology from Japan and the U.S.

Creww Growth Case Study Interview】Ando Hazama has selected Cube Earth, a startup company offering a "smart disaster prevention system" to local governments through the "Ando Hazama New Business Co-Creation Program 2022," an accelerator program for fiscal year 2022, utilizing Cube Earth, a geographic information system platform patented in the United States and Japan. Cube Earth, a startup company that provides municipalities with a "smart disaster prevention system" using the geographic information system platform "Cube Earth" patented in the U.S. and Japan, was selected for the Ando Hazama New Business Co-Creation Program 2022. The startup is developing next-generation social infrastructure infrastructure such as disaster prevention systems, smart cities, drones, and digital twin systems as part of the DX approach to municipal crisis management. What specific initiatives are they pursuing? We interviewed Hiroyuki Horii, Deputy General Manager of the Innovation Department, Corporate Strategy Division, Ando Hazama, Shigehiko Amo, Chairman of Cube Earth, and Zenshi Takeda, President and Representative Director.

Sanki Kogyo × Startups] Become a company that continues to be chosen|New Steps in Co-Creation with Startups

Sanki Kogyo Corporation, which will celebrate its 100th anniversary in 2025, has set its sights on becoming a company that will "continue to be chosen" in accordance with its vision for 2050, and is working to strengthen its core businesses and enhance the Sanki brand. One of our new initiatives is to strengthen our core business and improve the Sankiki brand. Therefore, as one of the new initiatives, we are challenging the "SANKI Open Innovation Program 2023". We interviewed Mr. Hiroyuki Sasaki, Facility Systems Business Department, Mr. Tadashi Ishiwata, Corporate Planning Department, Corporate Planning Office, and Mr. Naoya Tokuda, Corporate Planning Department, who are challenging the accelerator program for the first time, about their frank thoughts from their respective standpoints.

Ando Hazama × Air Digital × Kuki City] Tackling the challenge of extending healthy life expectancy through digital sports!

Ando Hazama, a general construction company that promotes the creation of new businesses through open innovation, has selected Air Digital Inc. Air Digital, Inc., a company involved in the development of digital sports space and the operation of digital sports fields, was selected for the program. Subsequently, Ando Hazama, Air Digital, and Kuki City, Saitama Prefecture, signed a collaboration agreement and are now working together on "Sports 60 & Smart," one of the largest digital sports clubs in Japan, which is located in the "Ario Washinomiya" shopping mall facility in Kuki City. What specific initiatives are being undertaken? We interviewed Tsubasa Sakakibara, Manager of the Innovation Department of Ando Hazama's Corporate Strategy Division, Sobaku Maeda, Representative Director of Air Digital, and Takeshi Kanazawa, a member of the Sports Promotion Section of the Health and Sports Department of the Kuki City Office.

Startup Recruitment] Caring for Community Health|Future Aisei Pharmacy with Roots in the Community through New Business

Aisei Pharmacy has more than 400 dispensing pharmacies nationwide. As the company will soon celebrate its 40th anniversary, we are challenging the accelerator program in search of the next pillar of our business! Aiming to become a pharmacy that is needed by local residents, the company will explore the possibility of creating new businesses. In this interview, we spoke with Hiroyuki Hori, General Manager of the Business Planning Department of Aisei Pharmacy Inc. about why Aisei Pharmacy is now taking on the challenge of open innovation with startups.
Facebook Comments