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Wednesday, December 6, 2023

Co-creation with technology startups drives company innovation! Featured Case Studies

When considering the development of a new business, open innovation (co-creation) with a technology startup is highly beneficial. By utilizing the technological capabilities of startups that have already achieved results, it will be possible to safely proceed with the development of new businesses that would be risky if carried out solely by the company itself.
This article provides examples of business alliances and collaborations with technology startups and how to co-create.

The Role of Technology Startups in the Future of Society

Many technology startups are mainly responsible for bringing the results of university research, such as new materials and robots, to societyThe company has been working on a new project.A company that brings new areas of technology to the world and is at the forefront of technological innovationIt is. We enrich people's lives by creating convenience and new value.

suchCo-creating with technology startups enables us to acquire management resources that we do not have and speed up the development of new businessesIt is.

Two types of open innovation with technology startups

To form a business alliance with a technology start-up through open innovation,Two styles of collaboration: joint development and technology provisionThe first two are the following. Let's look at the characteristics and examples of each.

joint development

Joint development is when companies cooperate with each other to develop new products and technologies.The two companies are. They provide their respective technologies, know-how, and human resources to each other to achieve their business objectives.

Joint development accelerates the speed of developmentand keep up with business opportunities. In addition, eachSharing the cost reduces the burden.The advantage is that the risk is spread out in the event of a failure.

【【Examples of Collaboration]

Information-related equipment manufacturerSeiko Epson Corporation has formed a business alliance with Elephantech Corporation, a startup in the field of printed electronics.We have started joint development of inkjet head supply, etc.

Elephant Tech is a startup that reduces environmental impact and manufacturing costs through its unique manufacturing method of "printing metal only where necessary" using inkjet.It is. Through this joint development, Seiko Epson is creating a new production process and opening up new markets.

Technical Offerings

Technology provision is a business alliance in which we apply innovative technologies owned by startups to our own technological development and launch new businesses.It is. As in joint development,Ways to speed up development and reduce riskwill be.

【【Examples of Collaboration]

MUJIN Corporation, a startup from the University of Tokyo that enables speedy intelligence in industrial robotsIt is. We have installed industrial robots in a number of distribution centers.

In 2020.Ltd. and Frameworks, Inc. form a business alliance to collaborate in the warehouse automation solution business using industrial robots.contract. We are developing an automation strategy for distribution centers, where the workforce is decreasing and labor shortages are becoming more serious.

Co-creation with local governments and local companies

Co-creation with technology startups is not only for large companies,It is also being promoted in cooperation with local governments and local companies.The first is the

Following restrictions on movement and voluntary restraints on economic activities due to the spread of the new coronavirus,Local governments, local businesses, and startups join forces to find ways to solve local issues.Open innovation programs are being developed throughout the country.

Participating in programs that create co-creation between local companies and technology start-ups is one way to promote innovation in your companyIt can be said that

How to co-create with technology startups

Co-creation with technology startups enables innovation that is difficult to achieve from within, speeds up development, and attracts human resources.There are many advantages such as

Here are some better ways to co-create successfully with startups.

Clarify objectives

Co-creation with startups is not just because you want to work on a new business,It is important to clarify the purpose of co-creationIt is. Different goals may not mesh well during the course of a project.We must share the same goals that we both strive for.

Engage in open innovation

Actively incorporate cross-cultural, cross-disciplinary, and cross-industry perspectivesBetter co-creation with technology startups by actively engaging in open innovationThis leads toTo incorporate knowledge and technology possessed by organizations other than our own in all aspects of product development, R&D, organizational reform, etc., and to break away from the self-made approach.is what is required.

Implementation of Accelerator Program

Accelerator program enables more direct co-creation with startups that your company seeksThe program is to be Program operations begin with the organization of an information session.

Subsequently, the company began accepting business plans for startups.After selection, conduct small-scale tests to confirm results and begin full-scale co-creationI will do so.

Co-create with technology startups to make your company's innovation a success!

Companies that cannot change their own internal systems and want to develop the market with new businesses should also consider co-creating with technology startups.See. Proactively bring in technology, know-how, and human resources from outside the company to ensure the success of your innovation.

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Ando Hazama x Cube Earth] Innovating the world's urban OS with patented technology from Japan and the U.S.

Creww Growth Case Study Interview】Ando Hazama has selected Cube Earth, a startup company offering a "smart disaster prevention system" to local governments through the "Ando Hazama New Business Co-Creation Program 2022," an accelerator program for fiscal year 2022, utilizing Cube Earth, a geographic information system platform patented in the United States and Japan. Cube Earth, a startup company that provides municipalities with a "smart disaster prevention system" using the geographic information system platform "Cube Earth" patented in the U.S. and Japan, was selected for the Ando Hazama New Business Co-Creation Program 2022. The startup is developing next-generation social infrastructure infrastructure such as disaster prevention systems, smart cities, drones, and digital twin systems as part of the DX approach to municipal crisis management. What specific initiatives are they pursuing? We interviewed Hiroyuki Horii, Deputy General Manager of the Innovation Department, Corporate Strategy Division, Ando Hazama, Shigehiko Amo, Chairman of Cube Earth, and Zenshi Takeda, President and Representative Director.

Sanki Kogyo × Startups] Become a company that continues to be chosen|New Steps in Co-Creation with Startups

Sanki Kogyo Corporation, which will celebrate its 100th anniversary in 2025, has set its sights on becoming a company that will "continue to be chosen" in accordance with its vision for 2050, and is working to strengthen its core businesses and enhance the Sanki brand. One of our new initiatives is to strengthen our core business and improve the Sankiki brand. Therefore, as one of the new initiatives, we are challenging the "SANKI Open Innovation Program 2023". We interviewed Mr. Hiroyuki Sasaki, Facility Systems Business Department, Mr. Tadashi Ishiwata, Corporate Planning Department, Corporate Planning Office, and Mr. Naoya Tokuda, Corporate Planning Department, who are challenging the accelerator program for the first time, about their frank thoughts from their respective standpoints.

Ando Hazama × Air Digital × Kuki City] Tackling the challenge of extending healthy life expectancy through digital sports!

Ando Hazama, a general construction company that promotes the creation of new businesses through open innovation, has selected Air Digital Inc. Air Digital, Inc., a company involved in the development of digital sports space and the operation of digital sports fields, was selected for the program. Subsequently, Ando Hazama, Air Digital, and Kuki City, Saitama Prefecture, signed a collaboration agreement and are now working together on "Sports 60 & Smart," one of the largest digital sports clubs in Japan, which is located in the "Ario Washinomiya" shopping mall facility in Kuki City. What specific initiatives are being undertaken? We interviewed Tsubasa Sakakibara, Manager of the Innovation Department of Ando Hazama's Corporate Strategy Division, Sobaku Maeda, Representative Director of Air Digital, and Takeshi Kanazawa, a member of the Sports Promotion Section of the Health and Sports Department of the Kuki City Office.

Startup Recruitment] Caring for Community Health|Future Aisei Pharmacy with Roots in the Community through New Business

Aisei Pharmacy has more than 400 dispensing pharmacies nationwide. As the company will soon celebrate its 40th anniversary, we are challenging the accelerator program in search of the next pillar of our business! Aiming to become a pharmacy that is needed by local residents, the company will explore the possibility of creating new businesses. In this interview, we spoke with Hiroyuki Hori, General Manager of the Business Planning Department of Aisei Pharmacy Inc. about why Aisei Pharmacy is now taking on the challenge of open innovation with startups.
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