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Thursday, November 30, 2023

前田建設工業とアイデアクラウド|バーチャル展示会サービス「DX EXhibition」をベースにオープンイノベーション

前田建設工業が運営する、さまざまな個人・法人・公的機関による「知のネットワーク」を備えた価値創造のラボラトリーICI総合センターのインキュベーションセンターはAI・AR・VR・VTuberなどの先端技術事業を手がけるアイデアクラウドと、バーチャル展示会サービス「DX EXhibition」をベースに、新しい社会インフラとなりうるサービスの共創を開始した。

Withコロナ・Afterコロナ時代の展示会・ショールームの新たなインフラを構築

新型コロナウィルスの影響を受け、様々な制約を受ける中、従来型の展示会やショールームなどの従来のスキームによる企業活動にも影響が多数出ており、それらは社会課題の一つでもあると考えられる。前田建設工業とアイデアクラウドは、これらの問題を解決し、この課題をクリアするとともにAfterコロナ時代にあたってはさらに進化させる、展示会・ショールームの新たなインフラサービスを共同で開発する。

リアルな展示会をバーチャルで開催できる「DX EXhibition」について

DX EXhibitionは、リアルな展示会のメリットはそのままに、オンラインで再現するバーチャル展示会ソリューションである。集客・会場・ブースといった展示会を構成する要素やメリットを損なわず再現するものである。
「集客」「会場」「ブース」という展示会場を構成する要素をトータルでサポート。ダイレクトメール・WEB広告・SNS広告を駆使し集客、業界の専門メディアと連携したオンラインブース設計・オンライン予約システム、商品をオンラインでより魅力的に見える展示方法など、DX EXhibitionならゼロからオンラインで展示会をスムーズに実施できるトータルなサポートが可能である。またトータルな活用だけでなく、集客部分のみ、オンライン展示のみなど、予算と希望に沿ったプランニングも可能となっている。

DX EXhibition公式サイト
https://dx-exhibition.com/

ICI総合センター概要

ICI総合センターは前田建設工業株式会社が運営する、さまざまな個人・法人・公的機関による「知のネットワーク」を備えた価値創造のラボラトリーである。社会課題の解決を促すオープンイノベーションを体現する。

name of companyICI総合センター
Location〒302-0021  茨城県取手市寺田5270
uniform resouce locatorhttps://www.ici-center.jp/
name of company前田建設工業株式会社
Establishment1919年1月8日
Location東京都千代田区富士見二丁目10番2号
representative代表取締役社長:前田 操治
uniform resouce locatorhttp://www.maeda.co.jp/
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