12.8 c
Monday, December 11, 2023

JTB and Fujitsu collaborate on joint research on tourism DX services for wealthy visitors to Japan! Contributing to the Creation of Sustainable Tourism Destinations

JTB (Note 1) and Fujitsu (Note 2) have agreed to collaborate in order to jointly research new tourism digital transformation services that create added value for wealthy foreign visitors to Japan!
Through this collaboration, we aim to understand the diversifying needs of wealthy foreign visitors to Japan and create tourism experiences that will lead to the realization of new inbound tourism DX services, contribute to the expansion of the population involved, and contribute to the creation of sustainable tourism destinations.

Background and Issues

Recently, the number of foreign visitors to Japan has been on a rapid recovery trend, and it is said that the government's target of achieving 5 trillion yen (Note 3) in travel spending by foreign visitors to Japan by 2025 will be achieved at an early date. The promotion of the tourism industry, one of the main industries for earning foreign currency, is considered to be an important opportunity to solve Japan's declining and aging population, lack of skilled workers due to migration to urban areas, and financial challenges in the region.

In addition to accommodations that provide more comfortable transportation and higher quality services, there are also growing expectations for new value creation and high value-added services to meet the diverse needs of wealthy foreign visitors to Japan, such as special experiences that can only be had in Japan, with the aim of increasing per capita consumption.

JTB, with "Exchange Creation Business" as its business domain, provides support to solve issues faced by local communities and tourism businesses by utilizing its nationwide network to expand the number of people interacting with each other through the creation of various human, logistical, and commercial flows. As a part of this, JTB has been providing support for inbound travel to Japan for tourist destinations.

Fujitsu Uvance (Fujitsu Uvance), which aims to realize a sustainable world.https://activate.fujitsu/ja/uvance/), a "Trusted Society" that will create a prosperous and sustainable society under thehttps://activate.fujitsu/ja/uvance/trusted-society/) initiatives are underway.

Through the social implementation of a trusted system in which all things, including communities, people, organizations, and objects, are closely connected by data, we are working with the national government, government agencies, citizens, and business partners to create safe and secure communities in which people can live safely and securely.

This time, JTB's knowledge related to tourism services for the wealthy, cultivated through the provision of tailor-made luxury products, and Fujitsu's "Fujitsu Web3 Acceleration Platform" (Note 4), which provides technologies for secure data utilization and distribution, advanced simulation, and combination optimization technologies, will be integrated to create a new service to promote inbound tourism that meets the diverse needs of wealthy visitors to Japan by utilizing various data related to the tourism industry. Acceleration Platform" (Note 4), which provides Fujitsu's technologies for secure data utilization and distribution, advanced simulations, and combination optimization technologies, etc., to collaborate on the creation of new services to promote inbound tourism to meet the diversified needs of wealthy visitors to Japan.

Outline of Collaboration

1. specific items to be addressed (tentative):
Survey to understand the needs of wealthy foreign visitors to Japan, including questionnaires
Study of high value-added tourism contents for wealthy foreigners visiting Japan and human resource development for inbound tourism to Japan
Study of optimal product distribution utilizing new digital contact points and digital services targeting affluent foreign visitors to Japan

2. implementation period: From November 8, 2023 to March 31, 2024 (tentative)

Future Development

Through joint research, the two companies will promote the development of inbound tourism DX services that create safe, secure, and satisfying tourism experiences, such as information dissemination and recommendations on travel content optimized for the individual preferences of wealthy foreign visitors to Japan, as well as contribute to the expansion of the population involved in the area and help create a sustainable tourism destination. We aim to contribute to the creation of sustainable tourist destinations.

Product names and other proper nouns mentioned herein are trademarks or registered trademarks of their respective companies.

Note 1: JTB Corporation: Head office: Shinagawa-ku, Tokyo; President and Chief Executive Officer Eijiro Yamakita

Note 2: Fujitsu Limited: Head office: Minato-ku, Tokyo; Takahito Tokita, President and Representative Director
(Tip: Depending on the specifications of the media or browsing environment, the character "隆" may not be displayed correctly. The correct character is "一" above the "生" in "隆").

Note 3: Travel spending by foreign visitors to Japan is 5 trillion yen:
Refer to the "Basic Plan for Tourism Nation Promotion" established by the Ministry of Land, Infrastructure, Transport and Tourism to comprehensively and systematically promote measures for the realization of a tourism nation (https://www.mlit.go.jp/kankocho/news02_000507.html)

Note 4 "Fujitsu Web3 Acceleration Platform:
Provides an environment and venue for partners to co-create new Web3 services, from planning to demonstration testing, to build an ecosystem where individuals and companies can connect with trust and realize safe and secure data distribution and utilization.

Related Links
Fujitsu Web3 Acceleration Platform" to be offered globally (Press Release, February 6, 2023)
(in Japanese history)https://pr.fujitsu.com/jp/news/2023/02/6.html)

name of companyFujitsu Limited
EstablishmentJun. 1935
LocationShiodome City Center, 1-5-2 Higashi-Shinbashi, Minato-ku, Tokyo
representativeTakahito Tokita, President and Representative Director
uniform resouce locatorhttps://www.fujitsu.com/jp/
name of companyJTB Corporation
LocationJTB Building 2-3-11 Higashi-Shinagawa, Shinagawa-ku, Tokyo
representativeEijiro Yamakita, Representative Director, President and Chief Executive Officer
uniform resouce locatorhttps://www.jtbcorp.jp/jp/
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