12.8 c
Monday, December 11, 2023

MAQuake collaborates with Beta Japan, operator of the experiential store "b8ta! Creating a new form of test marketing

On Monday, September 25, 2023, Makuake, the operator of "Makuake," a service that supports and purchases atarashii things and experiences, started a collaboration with Beta Japan, the operator of the experience-based store "b8ta"!
The project will create a new test marketing mechanism that integrates online and offline by offering the opportunity for project proponents of "Makuake" to display product samples at the "b8ta" storefront.

Background of Collaboration

Makuake" is a platform that connects businesses that want to create and expand new products and services (hereafter referred to as "executors") with users who want to support and purchase the executors' new products and services (hereafter referred to as "supporters").
To date, we have supported a wide variety of projects from various implementers and have delivered a cumulative total of more than 33,000 atarashiis and experiences to the world.

Makuake creates a zero-level distribution market (*1), and since the products and services that can be implemented as projects on "Makuake" are in the planning stage or before mass production, many of the executors use "Makuake" as a test marketing venue.

In the past, supporter feedback, such as support purchase results and "support comments" collected through "Makuake", have been utilized by the project proponents for general sales after the project has been completed. Since July of this year, Makuake has been enhancing its function as a test marketing site by providing supporters who have purchased products and services with their reviews (*2) in order to further support the business development of the project proponents after the completion of the project.

On the other hand, Beta Japan operates "b8ta," an experience-based store that specializes in experiences that are not primarily for sale. The company offers various manufacturers the opportunity to display their products on the b8ta site, and has gained the support of many manufacturers because it provides both qualitative and quantitative feedback on the reactions of visitors to b8ta as they see and hold the products in their hands.

The ability to encounter new and stimulating items in an environment free of purchase pressure is what attracts consumers to b8ta. As we enter the post-Corona period, we are working to further enhance our product lineup in anticipation of an even greater increase in the number of consumers visiting our stores.

By listing a portion of the more than 600 projects that are launched on "Makuake" on "b8ta" each month, we will be able to strengthen test marketing support for the project proponents and create opportunities for supporters to actually touch the products of the projects they are considering purchasing to encourage more enjoyable support purchases. This will lead to more enjoyable purchases. In addition, we believe that this will provide more opportunities than ever before to encounter atarashii items for sei-katsu-sha visitors to "b8ta," and have decided to begin collaboration.

Outline of Collaboration

In this collaboration, we will offer to display products at "b8ta" stores to those who are currently implementing projects on "Makuake". Those who wish to do so can display their products at "b8ta Tokyo - Yurakucho", "b8ta Tokyo - Shibuya", and "b8ta Koshigaya Laketown", and take advantage of a special plan that provides feedback from consumers obtained at the stores. The special plan to provide feedback from consumers obtained at the stores can be utilized.

The "b8ta" service normally charges a monthly fee for exhibiting, but the plan offered to "Makuake" executors will adopt a model in which a portion of the total amount of support purchases collected through the project will be paid after the fact. By reducing the burden of fixed costs, Makuake aims to provide more participants with the opportunity to try their hand at exhibiting in a realistic setting.

This initiative will also allow supporters to actually hold the product in their hands to check the texture and size, and to purchase the product after being exposed to the story of the project proponents on the project page. The system can be realized by allowing supporters to actually hold the product in their hands to check the texture and size.

This will amplify the enjoyment of the support purchase experience for supporters and further assist the executor in gaining supporters during the project period.

We will continue to collaborate with various partners both online and offline to enhance the functions required in the zero-order distribution market, aiming to "realize a world where what should be born is born, what should be expanded is expanded, and what should remain remains is retained.

*1: The zero-level secondary market refers to the market where goods and services in the phase prior to general distribution (primary distribution) are bought and sold.
*2: Display of project reviews on the executor's screen https://www.makuake.co.jp/3810/

About Beta Japan

name of companyBeta Japan K.K.
EstablishmentSeptember 2019
Location3F GBHT, 1-9-2 Otemachi, Chiyoda-ku, Tokyo 100-0004, Japan
representativeTakuji Kitagawa, Representative Director
Business OverviewInstallation and operation of interactive stores
uniform resouce locatorhttps://b8ta.jp/

Outline of "Makuake" Service

Service name: "Makuake," a service to support and purchase atarashii items and experiences

Makuake" is a "service to support and purchase atarashii things and experiences" that allows supporters to pre-purchase new products and services announced by the project proponents with a story of the development background, etc., with a feeling of support.

In addition to being utilized by businesses throughout Japan in cooperation with approximately 100 financial institutions nationwide, we also collaborate with distribution partners in Japan and overseas to support the expansion of businesses even after the completion of a project. In addition, as a platform, we are focusing on improving our products and developing new functions to increase convenience and satisfaction for both project executors and supporters.

Web URL:https://www.makuake.com/
iOS App:https://apps.apple.com/jp/app/id1274816320
Android App:https://play.google.com/store/apps/details?id=com.ca_crowdfunding.makuake_android

About McAke

name of companyMakuake Corporation
EstablishmentMay 1, 2013
LocationDaiwa Shibuya Miyamasuzaka Building 10F, 2-16-1 Shibuya, Shibuya-ku, Tokyo 150-0002, Japan
representativeRyotaro Nakayama, President and Representative Director
Business OverviewOperation of various support services centered on "Makuake" and support business for producing products utilizing R&D technologies
uniform resouce locatorhttps://www.makuake.co.jp/
Facebook Comments
PORT Editorial Officehttps://port.creww.me/
PORT by Creww is an open innovation media for startups, entrepreneurs, entrepreneurs in recovery, and companies seeking to create new businesses on the theme of social issues, operated by Creww Co.
- Advertisment -
- Advertisment -


Ando Hazama x Cube Earth] Innovating the world's urban OS with patented technology from Japan and the U.S.

Creww Growth Case Study Interview】Ando Hazama has selected Cube Earth, a startup company offering a "smart disaster prevention system" to local governments through the "Ando Hazama New Business Co-Creation Program 2022," an accelerator program for fiscal year 2022, utilizing Cube Earth, a geographic information system platform patented in the United States and Japan. Cube Earth, a startup company that provides municipalities with a "smart disaster prevention system" using the geographic information system platform "Cube Earth" patented in the U.S. and Japan, was selected for the Ando Hazama New Business Co-Creation Program 2022. The startup is developing next-generation social infrastructure infrastructure such as disaster prevention systems, smart cities, drones, and digital twin systems as part of the DX approach to municipal crisis management. What specific initiatives are they pursuing? We interviewed Hiroyuki Horii, Deputy General Manager of the Innovation Department, Corporate Strategy Division, Ando Hazama, Shigehiko Amo, Chairman of Cube Earth, and Zenshi Takeda, President and Representative Director.

Sanki Kogyo × Startups] Become a company that continues to be chosen|New Steps in Co-Creation with Startups

Sanki Kogyo Corporation, which will celebrate its 100th anniversary in 2025, has set its sights on becoming a company that will "continue to be chosen" in accordance with its vision for 2050, and is working to strengthen its core businesses and enhance the Sanki brand. One of our new initiatives is to strengthen our core business and improve the Sankiki brand. Therefore, as one of the new initiatives, we are challenging the "SANKI Open Innovation Program 2023". We interviewed Mr. Hiroyuki Sasaki, Facility Systems Business Department, Mr. Tadashi Ishiwata, Corporate Planning Department, Corporate Planning Office, and Mr. Naoya Tokuda, Corporate Planning Department, who are challenging the accelerator program for the first time, about their frank thoughts from their respective standpoints.

Ando Hazama × Air Digital × Kuki City] Tackling the challenge of extending healthy life expectancy through digital sports!

Ando Hazama, a general construction company that promotes the creation of new businesses through open innovation, has selected Air Digital Inc. Air Digital, Inc., a company involved in the development of digital sports space and the operation of digital sports fields, was selected for the program. Subsequently, Ando Hazama, Air Digital, and Kuki City, Saitama Prefecture, signed a collaboration agreement and are now working together on "Sports 60 & Smart," one of the largest digital sports clubs in Japan, which is located in the "Ario Washinomiya" shopping mall facility in Kuki City. What specific initiatives are being undertaken? We interviewed Tsubasa Sakakibara, Manager of the Innovation Department of Ando Hazama's Corporate Strategy Division, Sobaku Maeda, Representative Director of Air Digital, and Takeshi Kanazawa, a member of the Sports Promotion Section of the Health and Sports Department of the Kuki City Office.

Startup Recruitment] Caring for Community Health|Future Aisei Pharmacy with Roots in the Community through New Business

Aisei Pharmacy has more than 400 dispensing pharmacies nationwide. As the company will soon celebrate its 40th anniversary, we are challenging the accelerator program in search of the next pillar of our business! Aiming to become a pharmacy that is needed by local residents, the company will explore the possibility of creating new businesses. In this interview, we spoke with Hiroyuki Hori, General Manager of the Business Planning Department of Aisei Pharmacy Inc. about why Aisei Pharmacy is now taking on the challenge of open innovation with startups.
Facebook Comments