Nissui Co-Creation Program 2023｜Creating "New Food" through Co-Creation

What is the background of the co-creation program?

In recent years, the values that people seek in food have become increasingly diverse, including good taste, health, environmental friendliness, and a sustainable future. Our mission is to create new "food" to meet various needs that have not been found in the past, and to realize healthy living and a sustainable future.

The program will call for a variety of ideas on the three themes of "developing new markets," "creating new 'food' that enriches the mind and body," and "solving social issues through food.

Outline of "Nissui Co-Creation Program 2023

▶︎ Application deadline: Sunday, November 12, 2023, 24:00
▶︎ Target companies: all domestic and international startups. Any industry.
▶︎ Participation fee: Free
▶︎ Organized by Nissui Corporation

What we want to achieve with the Co-Creation Program

1. enjoy personal growth. Achieving Well-Being through Learning

Nissui has 59 manufacturing bases (36 in Japan and 23 overseas) related to each of its businesses, and has established logistics that can handle all temperature zones. Our wish is to create synergy between the two companies by introducing new technologies and business models in any part of the value chain from raw materials, processing and cooking, distribution, to the final consumer, and to develop new markets that Nissui has never been in before.
We look forward to brushing up Nissui's product line and entering new markets with technologies and business models related to raw materials, production, processing and preparation, food delivery, sales, safety and quality control, alternative foods, nutrition and health!

Keywords:
#Nissui's unique business model #Foodtech #Health domain products #Preventive medicine #Global expansion
#Market Research #Customer Segments #Productivity Innovation #Food Delivery #Distribution Platforms

2. providing "food" that enriches the mind and body

While "food" has nutritional aspects such as health maintenance and disease prevention, it also has the aspect of contributing to the spiritual enrichment and satisfaction of the people who eat it. Eating well can also lead to the formation of human relationships and communication, as well as enhance quality of life and social skills.
Therefore, we would like to initiate an initiative focused on sensory value.
This initiative aims to ensure that food contributes to the enrichment of the soul by providing the pleasure, excitement, and empathy of eating, in addition to the healthful aspects that food can bring. This initiative requires knowledge from a variety of fields, including sensory design, the science of deliciousness, and user experience. We invite you to join us in our challenge to provide "food" that enriches the mind and body through the pursuit of sensory value!

Keywords:
#sensory value #sensory engineering #UX #sensing #wearable devices #artificial intelligence #IoT #customization
#marketing #design #brand building #frail #wellbeing #femcare #five senses
Visualization of #sensitivity

3. resolution of social issues related to "food

Nissui aims to be a corporate group that continues to be needed by society by working together with stakeholders to solve social issues. Currently, we are working to solve various social issues related to food, such as food loss reduction, sustainable use of resources, transparency in the value chain, and plastic reduction.
We are looking for collaborators who are enthusiastic about working together with Nissui to realize a sustainable future!

Keywords:
# food loss # sustainable use of resources # value chain # plastic reduction # GHG reduction # decarbonization # climate change
#Alternative Proteins #Sustainable Primary Industries #Responsible Sourcing #Carbon Footprint #Food Safety #DX
# Upcycling of business residuals

Management resources (resources) of Nissui Corporation that startups can utilize

Strong resource access and raw material procurement capabilities

We share a common goal of "delivering better food to people" and deliver high value-added products to tables around the world by leveraging the unique strengths and synergies of each company in our network of domestic and overseas companies that perform all functions from resource access to production and sales.

Wide value chain and supporting technology

We have 59 manufacturing sites (36 in Japan and 23 overseas) and have logistics in place to handle all temperature zones. We have accumulated the advanced technology and knowledge necessary to maintain a high-level value chain. (processing and production, logistics, quality assurance)

Delivering products to customers of all ages around the world

With group companies spread across 26 countries, we are able to deliver our products to customers of all ages around the world.

Wide range of products

We manufacture and sell a wide variety of processed foods such as "frozen foods for home and commercial use," "canned and bottled foods," and "fish sausage and fish paste products" by utilizing the strengths of our domestic and overseas group companies in raw material procurement and processing production technologies.
The company also offers products in three temperature zones: room temperature, chilled, and frozen.

Research and Development Capability to Draw Out the Strength of Materials

We have an R&D department that is responsible for basic research on "food" and its business applications.
Over the long history of the company, centering on the Central Research Laboratory established in 1920, we have developed various technologies and products that have led to business results.

Challenge to new businesses and categories

We are actively challenging to create new businesses and new "food" by realizing our long-term vision "Good Foods 2030" and embodying our mission.

Enthusiasm for the Program

The Company changed its name to Nissui Corporation on December 1, 2022.
With the desire to deliver better food to people, we are taking on the challenge of creating new "food" to realize healthy living and a sustainable future with the spirit of monozukuri (manufacturing) and the power to explore the unknown, which we have cultivated on the sea.
In order to realize our mission, we are looking forward to receiving enthusiastic proposals that combine the innovation of startup companies with our various assets to create a new "food" experience for both companies.