12.8 c
Sunday, December 3, 2023

ADK Direct × chipper] One-stop co-creation of D2C brand! D2C UP STAGE" Beta Version Launched

ADK Direct Inc. and chipper Inc. have formed a business alliance and started providing a beta version of the D2C business co-creation support service "D2C UP STAGE".

What is D2C UP STAGE, a D2C business co-creation support service?

."D2C UP STAGEIn theOne-stop co-creation of "D2C brands" specializing in solving the core concerns of target customers, from market research and product planning to PDCA for promotionsThe following is a summary of the results of the project.

In this joint project, the core competencies are"From Support to Accompaniment." The common mission was set as "From Support to Accompaniment.and under the values of "delivering truly great products and services to customers who need them" and "delighting all stakeholders by providing this support",Co-create D2C brand with full support and one-stop serviceI will do so.

Examples of Offerings

  • Business Environment Analysis
  • Conduct market research to find winners
  • Product planning tailored to user insights
  • Business Plan PL Creation
  • Strategy development utilizing the latest marketing know-how
  • Selection of partners rooted in the essence of the objective, such as logistics and call centers
  • Formatting of data extraction and analysis methods to suit each company, each industry, and each deployment method

Background of Service Creation

ADK Direct, Inc. based on the concept of "D2C BUDDY,Co-creation of direct marketing business with clientsThe company provided nationwide support for the

The same company, Chipper, also provides D2C growth support and does not use the word "consulting," but co-creates businesses with its clients.Supporting the launch of numerous D2C brands as a "business co-creation partnerI have been involved in

By strengthening the partnership between the two companies, we can "maximize strengths" and "reinforce weaknesses,Can take an approach to social issues that both parties want to solve and that many clients are facing.We decided to form a business alliance based on this belief.

Issues that the client is facing and wants to solve through this project

  • I don't know what kind of products to offer to sell.
  • I don't know how to create a business plan for D2C business and how to set KPIs.
  • Not knowing the criteria for selecting a partner in an area that cannot be covered by the company
  • I don't know how to build a brand
  • Lack of continuous analysis

ADK Group has,Our database of users' lifestyles, our many clients' performance figures, and the abundant human resources at our branches nationwide.The strong point of the chipper company and the strong point of theMarketing know-how, ability to design detailed business plans."We propose radical solutions to issues by multiplying

Prospects for the Project

The beta version will have a closed recruitment process,The D2C brand will actually be created by next March.
After that, we will conduct full-scale recruitment and begin providing services.
Furthermore, as the next form of evolutionD2C CONSORTIUM" was conceived.The company is doing so.

In the aforementioned "D2C UP STAGE" project, we are planning to have a variety of partners cooperate with us. These include partners that provide various tools for D2C development, logistics agents, call center agents, and others.

with its partners.The common challenge is "client success.It is.

For example, if you contract a logistics agent,If the number of shipments does not increase, there is little benefit for the logistics agency.Even if you sign up for a CRM tool,If the client cannot use it, the result is no sales.It does not lead to long-term contracts.

As the current industry structure of D2C and EC, each partner tends to face these challenges.
D2C start-up projects or projects that have these issues,Support by consolidating to "D2C UP STAGE" that accompanies the clientWe believe that by doing so, we can simultaneously commit to maximizing the earnings of our partners, including various tools and agencies.

By accompanying both clients and partners to maximize sales,Build company-wide win-win relationshipsThe long-term vision is to develop the following
We also plan to solicit businesses that wish to become partners after the service site is opened.

■Company Profile

Company name: ADK Direct Inc.
Location: 1-10-5 Toranomon, Minato-ku, Tokyo
Representative: Nobutaka Hikichi
Business: One-stop provider of direct and relationship marketing services
Corporate Mission: Your Success is Our Success

Company name: CHIPPER Co.
Location: 1-16-7 Higashi, Shibuya-ku, Tokyo
Representative: Yuji Toki
Business: D2C and new business co-creation project team
Corporate Mission: A world where everyone can fulfill their dreams naturally

Facebook Comments
PORT Editorial Officehttps://port.creww.me/
PORT by Creww is an open innovation media for startups, entrepreneurs, entrepreneurs in recovery, and companies seeking to create new businesses on the theme of social issues, operated by Creww Co.
- Advertisment -
- Advertisment -


Ando Hazama x Cube Earth] Innovating the world's urban OS with patented technology from Japan and the U.S.

Creww Growth Case Study Interview】Ando Hazama has selected Cube Earth, a startup company offering a "smart disaster prevention system" to local governments through the "Ando Hazama New Business Co-Creation Program 2022," an accelerator program for fiscal year 2022, utilizing Cube Earth, a geographic information system platform patented in the United States and Japan. Cube Earth, a startup company that provides municipalities with a "smart disaster prevention system" using the geographic information system platform "Cube Earth" patented in the U.S. and Japan, was selected for the Ando Hazama New Business Co-Creation Program 2022. The startup is developing next-generation social infrastructure infrastructure such as disaster prevention systems, smart cities, drones, and digital twin systems as part of the DX approach to municipal crisis management. What specific initiatives are they pursuing? We interviewed Hiroyuki Horii, Deputy General Manager of the Innovation Department, Corporate Strategy Division, Ando Hazama, Shigehiko Amo, Chairman of Cube Earth, and Zenshi Takeda, President and Representative Director.

Sanki Kogyo × Startups] Become a company that continues to be chosen|New Steps in Co-Creation with Startups

Sanki Kogyo Corporation, which will celebrate its 100th anniversary in 2025, has set its sights on becoming a company that will "continue to be chosen" in accordance with its vision for 2050, and is working to strengthen its core businesses and enhance the Sanki brand. One of our new initiatives is to strengthen our core business and improve the Sankiki brand. Therefore, as one of the new initiatives, we are challenging the "SANKI Open Innovation Program 2023". We interviewed Mr. Hiroyuki Sasaki, Facility Systems Business Department, Mr. Tadashi Ishiwata, Corporate Planning Department, Corporate Planning Office, and Mr. Naoya Tokuda, Corporate Planning Department, who are challenging the accelerator program for the first time, about their frank thoughts from their respective standpoints.

Ando Hazama × Air Digital × Kuki City] Tackling the challenge of extending healthy life expectancy through digital sports!

Ando Hazama, a general construction company that promotes the creation of new businesses through open innovation, has selected Air Digital Inc. Air Digital, Inc., a company involved in the development of digital sports space and the operation of digital sports fields, was selected for the program. Subsequently, Ando Hazama, Air Digital, and Kuki City, Saitama Prefecture, signed a collaboration agreement and are now working together on "Sports 60 & Smart," one of the largest digital sports clubs in Japan, which is located in the "Ario Washinomiya" shopping mall facility in Kuki City. What specific initiatives are being undertaken? We interviewed Tsubasa Sakakibara, Manager of the Innovation Department of Ando Hazama's Corporate Strategy Division, Sobaku Maeda, Representative Director of Air Digital, and Takeshi Kanazawa, a member of the Sports Promotion Section of the Health and Sports Department of the Kuki City Office.

Startup Recruitment] Caring for Community Health|Future Aisei Pharmacy with Roots in the Community through New Business

Aisei Pharmacy has more than 400 dispensing pharmacies nationwide. As the company will soon celebrate its 40th anniversary, we are challenging the accelerator program in search of the next pillar of our business! Aiming to become a pharmacy that is needed by local residents, the company will explore the possibility of creating new businesses. In this interview, we spoke with Hiroyuki Hori, General Manager of the Business Planning Department of Aisei Pharmacy Inc. about why Aisei Pharmacy is now taking on the challenge of open innovation with startups.
Facebook Comments