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What is D2C UP STAGE, a D2C business co-creation support service?
."D2C UP STAGEIn theOne-stop co-creation of "D2C brands" specializing in solving the core concerns of target customers, from market research and product planning to PDCA for promotionsThe following is a summary of the results of the project.
In this joint project, the core competencies are"From Support to Accompaniment." The common mission was set as "From Support to Accompaniment.and under the values of "delivering truly great products and services to customers who need them" and "delighting all stakeholders by providing this support",Co-create D2C brand with full support and one-stop serviceI will do so.
Examples of Offerings
- Business Environment Analysis
- Conduct market research to find winners
- Product planning tailored to user insights
- Business Plan PL Creation
- Strategy development utilizing the latest marketing know-how
- Selection of partners rooted in the essence of the objective, such as logistics and call centers
- Formatting of data extraction and analysis methods to suit each company, each industry, and each deployment method
Background of Service Creation
ADK Direct, Inc. based on the concept of "D2C BUDDY,Co-creation of direct marketing business with clientsThe company provided nationwide support for the
The same company, Chipper, also provides D2C growth support and does not use the word "consulting," but co-creates businesses with its clients.Supporting the launch of numerous D2C brands as a "business co-creation partnerI have been involved in
By strengthening the partnership between the two companies, we can "maximize strengths" and "reinforce weaknesses,Can take an approach to social issues that both parties want to solve and that many clients are facing.We decided to form a business alliance based on this belief.
Issues that the client is facing and wants to solve through this project
- I don't know what kind of products to offer to sell.
- I don't know how to create a business plan for D2C business and how to set KPIs.
- Not knowing the criteria for selecting a partner in an area that cannot be covered by the company
- I don't know how to build a brand
- Lack of continuous analysis
ADK Group has,Our database of users' lifestyles, our many clients' performance figures, and the abundant human resources at our branches nationwide.The strong point of the chipper company and the strong point of theMarketing know-how, ability to design detailed business plans."We propose radical solutions to issues by multiplying
Prospects for the Project
The beta version will have a closed recruitment process,The D2C brand will actually be created by next March.
After that, we will conduct full-scale recruitment and begin providing services.
Furthermore, as the next form of evolutionD2C CONSORTIUM" was conceived.The company is doing so.
In the aforementioned "D2C UP STAGE" project, we are planning to have a variety of partners cooperate with us. These include partners that provide various tools for D2C development, logistics agents, call center agents, and others.
with its partners.The common challenge is "client success.It is.
For example, if you contract a logistics agent,If the number of shipments does not increase, there is little benefit for the logistics agency.Even if you sign up for a CRM tool,If the client cannot use it, the result is no sales.It does not lead to long-term contracts.
As the current industry structure of D2C and EC, each partner tends to face these challenges.
D2C start-up projects or projects that have these issues,Support by consolidating to "D2C UP STAGE" that accompanies the clientWe believe that by doing so, we can simultaneously commit to maximizing the earnings of our partners, including various tools and agencies.
By accompanying both clients and partners to maximize sales,Build company-wide win-win relationshipsThe long-term vision is to develop the following
We also plan to solicit businesses that wish to become partners after the service site is opened.
Company name: ADK Direct Inc.
Location: 1-10-5 Toranomon, Minato-ku, Tokyo
Representative: Nobutaka Hikichi
Business: One-stop provider of direct and relationship marketing services
Corporate Mission: Your Success is Our Success
Company name: CHIPPER Co.
Location: 1-16-7 Higashi, Shibuya-ku, Tokyo
Representative: Yuji Toki
Business: D2C and new business co-creation project team
Corporate Mission: A world where everyone can fulfill their dreams naturally