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Steps to make open innovation the norm
In the seven years since its founding, Creww has conducted 122 accelerator programs. What we have seen in the process is,There are three steps for open innovation to really spreadThis is to say.
As the importance of open innovation has become increasingly important, large companies and startups are building good relationships. In principle, if two companies are involved in open innovation, they can each take on new challenges and create a win-win situation. This point remains the same, but the question is what is needed for open innovation to spread further in the future, based on the premise that results have been achieved through co-creation between two companies.
The first is.Steps to "Social Impact"The need for "social impact" is already becoming apparent. The need for "social impact" is already becoming apparent. In the end, we do not want to end up with just a win-win situation between two companies, but go all the way to social implementation with more players.Impact not only the parties involved but also the entire industry and society as a whole through social implementationThis is what we are being asked to do.
The second step is toCommodities."It is. All organizations now have to create new business. By doing a greater number of open innovation projects, the process can be standardized. This will lower the cost and mental hurdles, and naturally lower the threshold for taking on the challenge. And so it goes.Standardized processes democratize open innovation challengesIf it is done,More companies and people will be able to take on the challenge of creating new businesses and experience successThis will be a good cycle. This will be incorporated into the standardization process, creating a positive cycle.
And the last step isInformal."The Innovation will be broken down from the corporate project to the individual level. Such a concept is already starting to become more and more popular in the U.S. and Europe, such as start-up studios. A studio is like a Hollywood studio where professionals get together to make one movie and disband when it is finished. Similarly.New services and products will be created more and more by individuals and groups of individuals, regardless of whether they are corporations or not.The following is a list of the most common problems with the
While all of these are gradually becoming apparent, it will still take time for these to become commonplace ideas. Therefore, in order to lower the threshold for open innovation, we launched a new program, "Business Matching" service in July.
Business Matchingindicates word or phrase being defined
The challenge for accelerator programs between operating companies and startups was the high hurdle of cost and duration because the goal is "new business creation.
So, to lower the hurdle for co-creation, Start of "Business Matching," a matching event aimed at business negotiations that lead to "actual business" such as business co-creation and business alliances that are "not limited to new businesses.I will do so.
This is an event that connects business companies and the Creww community's more than 4,000 startups nationwide, but it is not something that ultimately ends with the exchange of business cards.
Once a business company applies, Creww will interview the company about its specific needs to ensure a successful match.Create a recruitment page with clear objectives and aims, issues to be solved, internal barriers, resources that can be provided, and information on the person in charge.The following is a list of the most common problems with the
The startups enter on that recruitment page, but at the time of entryA system that requires a detailed description of "reasons for co-creation (business scheme, issues to be solved, collaboration with the company in question, resources to be utilized, etc.)".introduced.
The business company will review the sheet and screen the applicants,Select up to 5 companies to participate in "Matching Day" business meetingsThe startups are not only in the same room, but they are also in the same room with you. Therefore, unlike events where you meet startups spontaneously, you can have specific business meetings from the beginning with startups you want to meet.
Since it takes less than 2 months from the application to the matching Day,Finding a partner in a short period of time is realized.The program is designed to help companies to develop their own business models and to improve the quality of their products. In addition, it is much more than a traditional accelerator program.Low cost of participation and high probability of matching with real businessThe first two are the following.
You can attend for free if you become a member of "creww corporate membership", a new membership service to be launched in July. (The first Creww Matching will be held on Thursday, August 29.
The membership service "creww corporate membershipWhat is
The "creww corporate membership" is a community for business companies utilizing the "docks" community space, and is a membership service for sharing know-how and knowledge.
This program is designed for business companies that "want to collect information on open innovation," "want to organize co-creation strategies with startups," and "want to know about case studies of other companies.
There are four main offerings in this service. The first is the provision of access to "docks", a co-working space used by about 100 startups. By using this community space, you can connect with startups on a daily basis.
The second is advice from the resident Creww community manager on concerns and consultation on implementing open innovation. It is often said that before implementing open innovation, the first battle for those in charge is within the company, but we have seen many cases where it takes time to break through that first step.
With the intervention of a community manager, the entire project can be promoted smoothly by organizing the startup co-creation concept, strategy design, and organizational structure of the project.
The third is to hold workshops and other events several times a month exclusively for members for the purpose of knowledge sharing among companies. We envision talks by business companies that have successfully implemented open innovation, knowledge sharing meetings, special seminars on specific themes, and workshops inviting experts and opinion leaders.
There, Creww members with in-depth knowledge of strategy design and organizational structure building necessary for open innovation implementation will share their know-how and expertise.
Lastly, you can participate in the Creww Matching program. This should be useful if you want to try the accelerator program on a small scale, or if you want to start with co-creation in an existing business.
Nowadays, social implementation of innovative services in various fields is progressing in emerging countries, not in developed countries.
For example, a Rwandan startup has been implementing "life-saving drones" to transport medicines, blood, vaccines, and other items to hospitals for several years, and in Switzerland, the national postal service uses drones to deliver deliver deliveries in mountainous areas.
On the other hand, developed countries, including Japan, have made little progress in implementing innovative services due to the lack of necessity for change and vested interests. This trend will accelerate in the future, and a "reverse time machine" will be established, where new technologies and services are tested and developed in emerging countries and enter developed countries several years later.
This same phenomenon is occurring between major Japanese companies and start-ups. Now that innovative technologies and services are being tested and implemented by start-ups one after another, it is important for major companies to think about how to co-create with start-ups. Creww would like to continue to provide support from various angles so that more Japanese companies can take on new challenges.
INNOVATIVE PORT" is an open innovation media operated by Creww, Inc. that connects startups, entrepreneurs, entrepreneurs in recovery, and companies aiming to create new businesses on the theme of social issues.