12.8 c
Friday, September 22, 2023

Towa Pharmaceuticals, NTT DATA MANAGEMENT LABORATORY, and VIE STYLE form a business alliance in BrainTech|Solving Peripheral Symptoms of Dementia

VIE STYLE, a developer of next-generation wearable electroencephalographs and a social implementer of neurotechnology, will enter into a business alliance with Towa Pharmaceutical and NTT DATA Management Research Institute to jointly develop DTx, a solution for peripheral symptoms of dementia using brain tech!
The three companies will work together to promote the commercialization of BrainTech while creating new value through cross-disciplinary partnerships, aiming to contribute to solving social issues and improving people's quality of life.

Business Alliance Details

In today's society, where the percentage of the elderly population is increasing, age-related cognitive decline and dementia are recognized as one of the greatest threats to the health of the elderly(*1) . While there has been no progress in fundamental treatments for dementia itself, another challenge is the "behavioral and psychological symptoms of dementia (BPSD)" that accompany the core symptoms. Specifically, these symptoms include irritability, agitation/excitement, deinhibition, abnormal behavior, delusions, hallucinations, depression, anxiety, euphoria, apathy, abnormal nighttime behavior, and abnormal eating behavior.

Currently, there is no fundamental treatment for BPSD, and the Ministry of Health, Labor and Welfare's BPSD guidelines do not recommend drug therapy (*2). (*2) The emergence of effective non-drug therapies is much awaited. The field of applied neuroscience technology, known as BrainTech, is expected to help solve such problems.

Business Promotion Structure and Division of Roles

This is a joint R&D project of three companies: Towa Pharmaceutical, which aims to create a wider range of healthcare services in addition to its existing pharmaceutical business; VIE STYLE, which is developing an earphone-type EEG device; and NTT Data Management Laboratory, which specializes in business development in the field of neurotechnology and has a wealth of experience in the field. NTT Data Management Laboratory, which specializes in business development in the field of neurotechnology and has a wealth of experience in this field.

<Towa Pharmaceuticals Co.
Under the corporate philosophy of "We contribute to people's health We cherish the smiles on people's faces," Towa Pharmaceutical is committed to "maintaining good health" and "restoring people's pre-symptomatic states (pre-disease, MCI, etc.) to a healthy state or preventing them from getting worse" in addition to its core business of generic drugs. We aim to contribute to the "extension of healthy life expectancy" and to be a company that will always be needed by the world and local communities.

In this project, we will leverage our strengths in the "therapeutic" field, which include the development, manufacture, and sale of pharmaceuticals, while taking on the challenge of contributing to the new "preventive and pre-symptomatic" field. The company will also be responsible for creating new health businesses by identifying the health and longevity needs of people both in Japan and overseas, as well as providing an environment for advanced demonstration experiments and developing new customer segments.

name of companyTowa Pharmaceuticals Co.
EstablishmentApril 1957
Location2-11 Shinbashi-cho, Kadoma, Osaka 571-8580, Japan
representativeItsuro Yoshida, President and Representative Director
Business OverviewManufacture and sale of ethical pharmaceuticals
uniform resouce locatorhttps://www.towayakuhin.co.jp/

NTT DATA Management Research Institute is a consulting firm established in 1991 as a wholly owned subsidiary of NTT DATA Corporation. Based on the corporate philosophy of "envisioning a new society and building the "information future" together," we provide policy recommendations through research and study of social trends and analysis of social issues, as well as management consulting services ranging from strategic planning to implementation support for companies. Our NeuroInnovation Unit specializes in business development in the field of neurotechnology and has a wealth of experience in this field, providing technology and business strategy planning and technology development support.

name of companyNTT DATA Management Research Institute, Inc.
EstablishmentApril 12, 1991
LocationJA Kyosai Bldg. 9F & 10F, 2-7-9 Hirakawacho, Chiyoda-ku, Tokyo 102-0093, Japan
representativeShigeki Yamaguchi, President and Representative Director
Business OverviewResearch and consulting services related to corporate management and public administration
Research and consulting services related to the planning and development of information and communication systems
Research and consulting services related to economy, society, industry, culture, etc.
Implementation and operation of educational training and seminars related to each of the preceding items, provision of information, and publication of publications
All operations incidental to the preceding items
uniform resouce locatorCorporate website: https://www.nttdata-strategy.com/
The site of the New Royovation: https://www.nttdata-strategy.com/neuro/

VIE STYLE is a brain-tech company whose mission is "Live Connected, Feel the Life~" and supports the creation of a sensory-rich society through neurotechnology and entertainment. It has developed an earphone-type electroencephalograph, "VIE ZONE," and is responsible for the development of devices and services such as software and AI for use in daily life.

In-Ear EEG is a technology that has been attracting attention in recent years because it allows users to measure brain waves by simply putting on their earphones as usual, without the complications of EEG measurement devices in daily life that have been a problem in the past (cumbersome to put on, unsightly, etc.).

⚫️VIE ZONE, an earphone-type electroencephalograph

VIE ZONE, an earphone-type electroencephalograph developed by VIE STYLE, is a wearable device that uses an ear-tip as an electrode to acquire brain waves from the ear (ear canal) (Figure 1).

(*1) Bishop, N. A., Lu, T. & Yankner, B. A. Neural mechanisms of aging and cognitive decline. nature 464, 529-535 (2010).
(*2) Office of Dementia Policy Promotion, Division of General Affairs, Bureau of Geriatric Health, Ministry of Health, Labour and Welfare. Guidelines for the Use of Psychotropic Drugs for BPSD for Family Practitioners (2nd Edition). (2015)

name of companyVIE STYLE Corporation
Location5-10-14 Zaimokuza, Kamakura, Kanagawa 248-0013, Japan
representativeYasuhiko Imamura, Representative Director
Business OverviewNeurotechnology R&D
Development and sales of wearable electroencephalographs
Development and sales of EEG analysis module/software
uniform resouce locatorhttps://www.viestyle.co.jp/
Facebook Comments
PORT Editorial Officehttps://port.creww.me/
PORT by Creww is an open innovation media for startups, entrepreneurs, entrepreneurs in recovery, and companies seeking to create new businesses on the theme of social issues, operated by Creww Co.
- Advertisment -
- Advertisment -


Call for Collaboration Proposals] The Future Built by Soil and People. | TSUCHIYA's challenge to reform the way of working in the construction industry!

TSUCHIYA has four business resources, including overseas business, aviation business, and environmental business, with its roots in the civil engineering business and domestic construction business as its mainstay. The role of TSUCHIYA is to "inherit and take on challenges. The foresight of Tomoyoshi Tsuchiya, Chairman and President, has built TSUCHIYA, which is celebrating its 70th anniversary. What is the reason why TSUCHIYA, a company that has never stopped growing, is now holding an accelerator program? What is the appeal of co-creating with "TSUCHIYA" for start-ups? We interviewed Mr. Ryoichi Masuda, Managing Director and Executive Officer. # Recruitment #TSUCHIYA # Accelerator Program # Interview # Open Innovation # Startups # Co-Creation # Collaboration #CrewwGrowth #Creww # The Great Challenge Age #CrewwGrowth

Call for Collaboration Proposals] Changing the world's industries from the manufacturing frontlines! |RIX's Innovation Challenges

RIX, which celebrates 115 years in business in 2022, will hold an accelerator program in August 2023. RIX, which has supported manufacturing sites with its unique products and services while responding to changes in uncertain times, what led it to hold its first program and what it expects from co-creation with startups? We interviewed Mr. Taku Yasui, President and CEO of RIX Corporation. # RIX # Accelerator Program # Co-Creation # Startup # Maker Trading Company #Creww # Creating an Era of Great Challenges

Mitsui & Co. x 4 Startups] Co-Creation with Startups! What is the future that Mitsui & Co.

Ltd.'s Steel Products Division is expanding its business from trading of steel products to manufacturing, maintenance, and digital platform businesses that are not limited to steel. In December 2022, this division held the company's first accelerator program titled "Mitsui & Co. Startup Co-Creation Program 2023 Ver1". What results were achieved from this program, which aimed to co-create new businesses that anticipate industrial issues and potential customer needs? We interviewed Akihiko Hasegawa of the Strategic Planning Office, Iron & Steel Products Division, Mitsui & Co. # Mitsui & Co. # Mitsui & Co. Startup Co-Creation Program 2023 # Open Innovation # Utilization Collaboration Case Study Interview #CrewwGrowth #Creww # Creating an era of great challenges

Hamamatsu, Kosai, and Fukuroi cities in Shizuoka Prefecture jointly support a demonstration experiment for startups!

Hamamatsu City has been involved in various demonstration experiments with startups since FY2028, involving the local government departments in charge of various fields in order to solve local issues together with startups from all over the country. Utilizing this know-how, the three cities in the Enshu region, Kosai City and Fukuroi City, which are in close proximity to each other, have decided to jointly conduct a demonstration experiment support project for startups starting this fiscal year. What are the advantages for startups and what kind of future will be brought about by the joint efforts of the three cities? We interviewed Hitoshi Yonemura, Director of the Startup Promotion Division, Industry Department of Hamamatsu City, Takahiro Kudo, Director of the Industrial Promotion Division, Industry Department of Kosai City, and Yoshiyasu Hirooka, Director of the Industrial Future Division, Industry Department of Fukuroi City. # Recruitment # Hamamatsu City # Kosai City # Fukuroi City # Shizuoka Prefecture # Accelerator Program # Accelerator Interview # Open Innovation # Startup #CrewwGrowth # Great Challenge Age Creating the #Creww
Facebook Comments