12.8 c
Thursday, November 30, 2023

Joyfa and Sony Network Communications explore new use cases for digital sneakers!


We are pleased to announce Joyfa, the ultimate digital sneaker platform, has been selected through an incubation program hosted by Sony Network Communications. Both companies will collaborate to explore the possibilities of new use cases using digital sneakers and 3D displays. The goal of this collaboration is to pursue new frontiers and uncover the untapped potential of digital sneaker NFTs, introducing them to the mainstream market in a groundbreaking manner.

Joyfa, an active participant in the digital sneaker space, is creating opportunities for brands and creators by introducing new ways to earn revenue. The company’s platform serves as a place for brands and creators to sell their 3D sneakers as NFTs. This innovative approach will allow sneaker owners to experience fashion in a whole new way, by wearing their digital sneakers in AR. Starting with this AR feature, Joyfa has plans to consistently expand the platform by adding more user-friendly features over time.

Sony Network Communications, a wholly-owned subsidiary of Sony Corporation, has been a major figure in the internet service provider industry since its inception in 1995. In 2022, the company co-founded a Singapore-based venture explicitly geared towards engaging in NFT-related businesses.

Recently, the potential of this partnership was put on display when the two companies showcased digital sneakers from graniph, a leading Japanese lifestyle brand, at an exhibition held in Tokyo on May 23rd and 24th. The 3D sneakers, designed by graniph and created by Joyfa, were exhibited using Spatial Reality Display* from Sony Corporation.

graniph’s exhibition in Tokyo

Following this successful demonstration, Joyfa and Sony Network Communications plan to conduct a Proof-of-Concept (PoC) study using the 3D display in Japan. This PoC is designed to assess the potential impact of 3D-based items on users’ NFT purchasing behaviors.

Based on the insights gained from this PoC, it is anticipated that the insights obtained will contribute to the growth of the digital collectibles market.

Media Enquiry:info@joyfa.io

*The sales areas of this product are US, China and Japan as of July 2023.

name of company株式会社ジョイファ
Business Overview最先端のCG技術を活用したフォトリアルなデジタルファッションのエコシステム開発
uniform resouce locatorhttps://www.joyfa.io/
Facebook Comments
PORT Editorial Officehttps://port.creww.me/
PORT by Creww is an open innovation media for startups, entrepreneurs, entrepreneurs in recovery, and companies seeking to create new businesses on the theme of social issues, operated by Creww Co.
- Advertisment -
- Advertisment -


Ando Hazama x Cube Earth] Innovating the world's urban OS with patented technology from Japan and the U.S.

Creww Growth Case Study Interview】Ando Hazama has selected Cube Earth, a startup company offering a "smart disaster prevention system" to local governments through the "Ando Hazama New Business Co-Creation Program 2022," an accelerator program for fiscal year 2022, utilizing Cube Earth, a geographic information system platform patented in the United States and Japan. Cube Earth, a startup company that provides municipalities with a "smart disaster prevention system" using the geographic information system platform "Cube Earth" patented in the U.S. and Japan, was selected for the Ando Hazama New Business Co-Creation Program 2022. The startup is developing next-generation social infrastructure infrastructure such as disaster prevention systems, smart cities, drones, and digital twin systems as part of the DX approach to municipal crisis management. What specific initiatives are they pursuing? We interviewed Hiroyuki Horii, Deputy General Manager of the Innovation Department, Corporate Strategy Division, Ando Hazama, Shigehiko Amo, Chairman of Cube Earth, and Zenshi Takeda, President and Representative Director.

Sanki Kogyo × Startups] Become a company that continues to be chosen|New Steps in Co-Creation with Startups

Sanki Kogyo Corporation, which will celebrate its 100th anniversary in 2025, has set its sights on becoming a company that will "continue to be chosen" in accordance with its vision for 2050, and is working to strengthen its core businesses and enhance the Sanki brand. One of our new initiatives is to strengthen our core business and improve the Sankiki brand. Therefore, as one of the new initiatives, we are challenging the "SANKI Open Innovation Program 2023". We interviewed Mr. Hiroyuki Sasaki, Facility Systems Business Department, Mr. Tadashi Ishiwata, Corporate Planning Department, Corporate Planning Office, and Mr. Naoya Tokuda, Corporate Planning Department, who are challenging the accelerator program for the first time, about their frank thoughts from their respective standpoints.

Ando Hazama × Air Digital × Kuki City] Tackling the challenge of extending healthy life expectancy through digital sports!

Ando Hazama, a general construction company that promotes the creation of new businesses through open innovation, has selected Air Digital Inc. Air Digital, Inc., a company involved in the development of digital sports space and the operation of digital sports fields, was selected for the program. Subsequently, Ando Hazama, Air Digital, and Kuki City, Saitama Prefecture, signed a collaboration agreement and are now working together on "Sports 60 & Smart," one of the largest digital sports clubs in Japan, which is located in the "Ario Washinomiya" shopping mall facility in Kuki City. What specific initiatives are being undertaken? We interviewed Tsubasa Sakakibara, Manager of the Innovation Department of Ando Hazama's Corporate Strategy Division, Sobaku Maeda, Representative Director of Air Digital, and Takeshi Kanazawa, a member of the Sports Promotion Section of the Health and Sports Department of the Kuki City Office.

Startup Recruitment] Caring for Community Health|Future Aisei Pharmacy with Roots in the Community through New Business

Aisei Pharmacy has more than 400 dispensing pharmacies nationwide. As the company will soon celebrate its 40th anniversary, we are challenging the accelerator program in search of the next pillar of our business! Aiming to become a pharmacy that is needed by local residents, the company will explore the possibility of creating new businesses. In this interview, we spoke with Hiroyuki Hori, General Manager of the Business Planning Department of Aisei Pharmacy Inc. about why Aisei Pharmacy is now taking on the challenge of open innovation with startups.
Facebook Comments