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What is the background of the co-creation program?
Taiyo Oil, as a comprehensive energy company, aims for "co-existence and co-prosperity" with the planet. We import petroleum, manufacture and sell petroleum products and petrochemical products. SOLATO" is the core brand of our retail business and represents the image of the sun running across the sky toward tomorrow.
Even as domestic demand for fuel oil continues to decline, our mission is to "coexist and co-prosper" with those operators who share our aspirations and display the SOLATO mark, thereby enriching the community.
In this program, we would like to challenge ourselves to create new values and services together with startup companies so that SOLATO can become a brand that is even more useful to society and the community.
Outline of the SOLATO Accelerator Program 2023
▶︎ Application deadline: Sunday, November 12, 2023 23:00
▶︎ Target companies: all domestic and international startups. Any industry.
▶︎ Participation fee: Free
▶︎ Sponsored by Taiyo Oil Co.
What we want to achieve with the Co-Creation Program
1.[Retail Services] Co-creation of lifestyle centers that are loved by local residents
The core service of the SOLATO brand is gas stations, which are local energy supply centers.
It plays an important role.
Gas stations combine hard equipment and space that can withstand fire codes, and by making effective use of these
We would like to increase our services beyond fueling and car washing to enrich the lives of local residents.
Examples of ideas to be realized
Solving logistics issues such as drone delivery, last mile services, etc.
Attracting Mobile Vending Vehicles
Rental of space (for meetings and information dissemination)
Small food factories, land-based aquaculture, and disaster food supply services
Mobility: Co-creation of new vehicle services needed by local residents
People are shifting from owning to sharing their means of transportation, and new ways of dealing with cars are becoming more prevalent.
In order to adapt to the changes, we manufacture and sell the changing vehicles themselves and
We would like to work on developing services that adapt to new vehicles.
Examples of ideas to be realized
Manufacture and sale of the vehicles themselves
Manufacture and sale of EVs and micro-mobility
Services to adapt to new vehicles
Operation of condominiums, parking lots, etc. + car sharing
Mobility services to make city travel more convenient through MaaS
3.[Energy] Co-creation of a recycling-oriented society that takes the local environment into consideration
New ways of dealing with resources, such as local production of renewable energy for local consumption, are attracting attention.
By providing goods and services in a circular economy that does not produce waste,
We would like to contribute to a recycling-oriented society in the region.
Examples of ideas to be realized
Utilization of industrial waste (e.g., EV battery reuse)
Initiatives to Reduce Food Loss
Creation of technology or service for efficient collection and transportation of food waste (cooking oil)
Solar Oil management resources (resources) that can be leveraged by startups
More than 300 gas stations
SOLATO brand mainly in western Japan
Various operational formats such as 24-hour operation, self-service, etc.
High level of technical expertise in automobile maintenance
Robust facilities that can withstand disasters
Gas station building and grounds, high local Ehime
Brand awareness can be leveraged!
Extensive human resources and networks
Approximately 1,000 employees with expertise in equipment operation, etc.
Sales offices in Osaka, Hiroshima, Fukuoka, Ehime and Okinawa
Tokyo headquarters, offices (Ehime and Yamaguchi), and group company (Okinawa)
human network
Products and services co-created through sales offices can be deployed in western Japan!
Customer Network
Customers using gas stations
Customers through SOLATO Car Share
Developing our own retail apps
Credit card (SOLATO Card) users
You can leverage contacts with car owners, car share users, and app members!
Equipment & Facilities
One domestic refinery (Kikuma-cho, Imabari City, Ehime Prefecture)
Group company: 1 oil depot (Nishihara-cho, Nakagami-gun, Okinawa)
Sales offices in Osaka, Hiroshima, Ehime, Fukuoka, and Okinawa
It can be used as a demonstration site!
Enthusiasm for the Program
We have been seeking services that will lead to the creation of new value as well as provide a stable fuel oil supply with the safety and security of our customers as our top priority. By soliciting ideas from startup companies, we are excited to see SOLATO seen from angles never seen before. Let's co-create a new SOLATO together!
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