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Saturday, December 9, 2023

Creative tech company Ritika raises 800 million yen in funding!

Ritika Corporation has raised approximately 800 million yen through a third-party allotment of new shares to existing and new investors. This brings the total amount raised to 1.06 billion yen.

About Ritika

Ritika Co,Creative x Technologylong vowel mark (usually only used in katakana)We are a creative tech company with the mission "Switch to The Rich. We are a creative tech company that aims to "enrich the world by reaching people's thoughts". Creative management cloud "Switch to The Rich.Ritika Cloud StudioWe provide one-stop marketing execution support to companies through our "one-stop" marketing execution support service, professional services provided by experts in various fields, and our own marketing research institute.

Funding Summary

<Amount raised
Approx. 800 million yen

<Use of funds
Strengthen product development and customer support systems
Strengthen recruitment and organizational structure

<Existing shareholders (in no particular order)
Mizuho Capital, Shinsei Corporate Investment, and FFG Venture Business Partners,
DIMENSION, Monex Ventures, Inc.

<New Shareholders (in no particular order)
GMO VenturePartners, Daiwa Corporate Investment, Hakuhodo DY Ventures, rooftop

Investor Comments (in no particular order)

Takeji Nemoto, General Manager, Investment Division 5, Mizuho Capital Co.
Since our investment in the previous round, Ritika, led by Mr. Matsuo, has grown significantly in both product and team, and we are confident in our decision to make an additional investment in this round. As a creative tech company, Ritika has made it possible for anyone to easily generate videos that produce results in the marketing domain by providing a variety of professional-quality formats, and the number of companies that have adopted Ritika has been steadily increasing. We will continue to support the growth of Ritika with the combined efforts of the Mizuho Group.

Ryutaro Omura, Director, Shinsei Corporate Investment Co.
Ritika supports the communication of thoughts through the digitization of creativity. In a world overflowing with information, I believe its value will continue to grow. With Ritika, anyone can handle creativity. Behind this is a corporate culture with sincere members who have faced challenges and repeated trial and error. Ritika's possibilities have expanded because of our steady accumulation of experience. We believe that we will become a next-generation advertising agency through creative x technology, and we hope to provide even greater support.

Satoru Fukuda, President, FFG Venture Business Partners, Inc.
Ritika continues to experience overwhelming business growth by helping to realize the rich communication required in this new era. We are very pleased to make an additional investment in Ritika, which provides a sense of warmth and comfort in daily interactions, meetings, and even communication on documents. We are confident that this funding will accelerate the speed at which Ritika creates communications that move people's hearts and minds beyond video, and we will continue to provide our full support.

Masato Shimohira, DIMENSION Corporation
My first encounter with Mr. Ritika dates back about 3 years ago. About two and a half years ago, we had the opportunity to work with them in the Series A round, and for the next two and a half years, we accompanied them in regular shareholder meetings. The progress and growth of the business is excellent, but I feel that the greatest appeal of Ritika is the human power and personality of its people, led by President Matsuo and the rest of the management team. I look forward to seeing Ritika continue to grow without forgetting these qualities as it enters a phase of even greater growth.

Yumi Nagai, Investment Manager, Monex Ventures, Inc.
What always overwhelms me is RICHKA's unwavering and consistent attitude. That is, they provide services with a thorough commitment to who is beyond the "RICHKA" service and what the customer wants to do. And it is precisely because we have meticulously addressed the issues of each and every client that we are now able to seize the opportunity to take on the challenge of a dynamic and major turning point, which is to update the entire advertising industry in terms of the very nature of communication. I am looking forward to seeing President Matsuo and his wonderful management and team take the industry one step further than we had ever imagined!

GMO VenturePartners, Inc.
With the diversification of devices and the increase in communication speeds, video content has permeated various aspects of our lives. However, Ritika has made it possible for anyone to deliver their messages through video, and the GMO Internet Group is also using Ritika to deliver many messages. The GMO Internet Group is also using Ritika to deliver many messages. We expect that Ritika will continue to pioneer the cutting edge of video/marketing with its "creativity x technology".

Tomoko Masuda, Deputy General Manager, Daiwa Corporate Investment Co.
Ritika is growing rapidly by providing marketing video production tools that capture the trends of the times and the needs of our clients. Behind this growth lies the results of steady improvement and repeated trial-and-error, such as providing itchy functions and services that meet the needs of each client. A spirit of thinking and acting for the customer, the team, and the other party permeates each member, and a wonderful corporate culture has developed that shares a strong desire to always continue to grow. We are pleased to be able to use this investment as an opportunity to run with Ritika for its further development in the future.

Hironori Takekada, Managing Partner, Director and COO, Hakuhodo DY Ventures Inc.

In order to achieve high conversions in digital advertising, video production must be optimized for each platform and the PDCA cycle must be executed at high speed. We hope to take on the challenge of solving the increasingly diverse challenges of marketing activities together by combining Ritika's diverse expertise in the use of video with the sei-katsu-sha thinking and creativity of the Hakuhodo DY Group.

It is no secret that digital advertising is by far the fastest growing segment of the advertising market. RICHKA automates the generation of video advertisements, and its quality is unrivaled. While various business schemes are being developed by DX, RICHKA has achieved results in creative technology, which is said to be difficult to understand, and there is room for growth in the various fields related to the operation. We expect that this is the business of the future, where everyone will be able to advertise with ease.

Weekly recruitment events

Initial theme: Ritika Talk "Why did an active creator join a tech company?"

Daily time:October 6th (Wed.) 19:00 - 20:15
We will be communicating about Ritika at the recruitment event. Interested parties are invited to attend.

【【Company Profile]

Switch to The Rich: Enriching the world with thoughts that reach."

Company Name:Ritika Corporation
Representative Director:Koji Matsuo
Headquarters:MF Building 3F, 1-6-12 Yoyogi, Shibuya-ku, Tokyo
Date of establishment:October 14, 2014
WEB SITE:https://richka.co/

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