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Thursday, November 30, 2023

Former Tsumura, ITOCHU, and Yahoo Japan Members Establish VARYTEX|Promoting DX in the Chinese Medicine Industry

To create social value through Kampo DX, former members of Tsumura, Itochu, and Yahoo!

(Head Office: Minato-ku, Tokyo; President: Kiichiro Hirano), a company that accelerates the DX of Chinese medicine to meet the challenges of a Chinese medicine industry that has been in existence for more than 1,000 years, is pleased to announce that on March 31, 2021, VARYTEX, Inc.

Purpose of establishing the new company 

Kampo," which was introduced from ancient China and developed uniquely in Japan, has become an indispensable asset of Japan in the modern medical field. 
However, the benefits of "Chinese medicine" have not yet been fully brought to consumers. 
VARYTEX Corporation was established in the hope of using its strengths in marketing and technology to solve the "lack of understanding" and "closedness" that have long been issues in the "kampo" industry, and to increase opportunities for kampo to solve consumers' problems. 
The new company aims to create a business model that will make "everyone happy," not only consumers but also farmers involved in production, distributors, and all other people involved. 

Background of New Company Establishment 

Professionals in various fields have gathered under the vision of "Happiness for all through Chinese Medicine. 
The creativity of the team, which includes former Tsumura executives and employees who are "professionals in Chinese medicine," former Itochu Corporation "business professionals," former Yahoo Japan "IT professionals," and former world-class apparel company "branding professionals," brings together a variety of experiences and values to create a new trend that has never before been seen in the Chinese medicine industry. 
As a strategic advisor, Yukimasa Yoneda, a former ITOCHU Corporation employee who has served as a manager of healthcare and drugstore companies, will help incubate the new company. 

Profile of Yukimasa Yoneda 
Born in Itochu Corporation. Formerly Representative Director of Hac Kimisawa (now CFS Corporation), former Managing Director of Pigeon, former Representative Director of Sugi Holdings, former Representative Director of Estee, and former Outside Director of Daio Paper Corporation. He is one of Japan's leading executives in the healthcare and drugstore industries. 
He has been a strategic advisor to VARYTEX Corporation since 2021. 
Born in Kitakyushu City, Fukuoka Prefecture. 
  Senior Advisor & Incubator, Japan Health Incubate (JHI) 
  Strategic Advisor, MEGAMART, Korea 
  Visiting Professor, Faculty of Business Administration, Kokushikan University 
  Strategic Advisor, Huma-Killer Co. 
  FiNC Technologies Advisory Board 
  External Director, C.O.S. Corporation 

Origin of Company Name 

VARYTEX" is a new word that combines the verb VARY (different, varied, changing) with TEX (technology) and X (experience, future, infinite). 
The name of the company is a combination of technology and unlimited possibilities to create products, services, and social values that value "proof". 

Sho: one of the most important keywords in Chinese medicine, defined as the constitution and condition of each person. 

Overview of VARYTEX Corporation

Main Members 
Kiichiro Hirano, Representative Director and CEO Founder 
Shuichi Takeda, Representative Pharmacist and Director, CSO (Chief Sales Officer) 
Hayato Otake, Director and CTO (Chief Technology Officer) 
Kentaro Iizuka, Director and CBO (Chief Branding Officer) 
Chief Communications Officer (CCO) Maki Hashimoto 
CKO (Chief Knowledge Officer) ・Pharmacist Hironobu Kobayashi

Services to be offered in the future 
New Kampo brand "KAMPO MANIA    
 Growing with fans and users based on services created with passion by professionals in the Chinese medicine business.
A new brand of Chinese herbal medicine. 
New Kampo Drugstore 
Digital Medical Questionnaire for Chinese Medicine
Kampo Business Consulting 

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Message from Maki Hashimoto, Chief Communications Officer (CCO) 
~Kampo will be the trump card for wellness in the future~. 
I want to change my own behavior to be healthier, greener, and kinder to others." 
A global health awareness survey conducted in 2020 (GlobeScan, covering about 30,000 people in 27 countries) shows that the number of people who hold these views is increasing. On the other hand, many of these respondents are still looking for ways to do so without actually taking action. 
 We believe that Kampo, an ancient Japanese medicine, is just such an option. 
 Wellness, a more holistic concept of health. Not just one's own physical health, but altruistically and more inclusively. A state in which everyone is "shining and vibrant" (definition of wellness) for each and every person involved. 
Be happy with Chinese medicine. 

*Outlook of OTC kampo formulations 
2020 The impact of COVID-19 has accelerated the transition to hospital visit control and remote work. 
Sei-katsu-sha health awareness and literacy have changed significantly, and evidence-based self-medication is required. Expectations for herbal medicines are rising due to interest in maintaining a normal immune system and physical condition on a regular basis, and the market is expected to expand as resistance to purchasing medicines online decreases. 

name of companyVARYTEX Corporation
Establishment March 31, 2021
Location3F Placeo Aoyama Bldg. 2-7-13 Kita-Aoyama, Minato-ku, Tokyo 107-0061, Japan
representativeKiichiro Hirano, Representative Director and CEO Founder
uniform resouce locator https://www.varytex.co.jp/
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