12.8 c
Thursday, December 7, 2023

Entomophagy startup "Ellie" x "Taisho Pharmaceutical"| Limited sale of two kinds of Kaiko-Protein Smoothies!

Erie Co., Ltd. has launched two new products: SILKFOOD KAIKO Protein Smoothie Green, which provides one serving of vegetables and silkworm-derived protein, and SILKFOOD KAIKO Protein Smoothie Fruit, which also provides one day's worth of fruit and silkworm-derived protein, The two products, "SILKFOOD Kaiko-Protein Smoothie Green" and "SILKFOOD Kaiko-Protein Smoothie Fruit," which provides a daily supply of fruit and silkworm protein, were launched in limited quantities at the online store on December 9, 2021.
This product was conceived at the Taisho Pharmaceutical Accelerator 2019, sponsored by Taisho Pharmaceutical Co.

Erie and Taisho Pharmaceutical Initiatives

Erie and Taisho Pharmaceutical have been collaborating on the research and development of the next generation of sustainable food, silkworms, on the occasion of the Taisho Pharmaceutical Accelerator 2019 (*1).

In the course of the research, for silkworms,62 rich nutritional components, including vitamins and minerals found in vegetables, unsaturated fatty acids found in fish, and amino acids essential for building the human body(*2) has been found to contain

This is how the idea was conceived of to combine the rich nutritional content of silkworms with one serving of vegetables (*3) and one day's worth of fruit (*4).SILK FOOD Kaiko Protein Smoothie".

1 A program that aims to co-create new businesses and services by leveraging both Taisho Pharmaceutical's management resources and startup companies' completely new ideas and groundbreaking know-how.https://accele.creww.me/collaboration/taishoseiyaku-2019-3)
2 Based on Taisho Pharmaceutical research (based on analysis examples).
3 Vegetable juice equivalent to 1/3 of the daily intake target of 350g (117g) recommended by the Ministry of Health, Labor and Welfare
4 Fruit juice equivalent to 200 g of the daily intake target recommended by the Ministry of Health, Labor and Welfare

Comments from Taisho Pharmaceutical Co.

As the SDGs have become widely accepted in society, companies are also expected to engage in sustainable business activities. Our company, Erie Co.Empathy with the idea of "realizing a sustainable food futureWe came to collaborate with them because of the potential of silkworms as a health material.

Taisho Pharmaceutical and Erie Co., Ltd. will continue to pursue joint research to realize a sustainable society and healthier, more prosperous lives for all consumers.

Product Introduction / SILK FOOD 2 types of Kaiko Protein Smoothies

SILKFOOD Kaiko Protein Smoothie Green
A "little bit" of "environmental awareness" (*5) and "nutrition" are added to your regular diet.
One serving of vegetables and 5 g of protein togetherThe green smoothie is a green smoothie that is made from a variety of ingredients.

SILKFOOD Kaiko Protein Smoothie - Fruit
A "little bit" of "environmental awareness" (*5) and "nutrition" are added to your regular diet.
A day's worth of fruit and 5 grams of protein together.The first is a fruit smoothie.

5 Ethical consumption (behavior of choosing products with low environmental impact) 

■Date of release
Thursday, December 9, 2021
■ Sellers
Erie Co.
■Sales Price
190g x 2 bottles set 1,300 yen(Tax included, shipping charges not included)
SILKFOOD Kaiko Protein Smoothie Green 1 bottle
SILKFOOD Kaiko Protein Smoothie Fruit 1 bottle
■ Sales Locations
Silk Food Online Shop

[Erie Co.]

Aiming at a sustainable diet, this start-up company aims to realize a sustainable future by feeding silkworms and developing and marketing raw materials and finished products. Japan leads the worldCombine research and opinion on silkworms and food to innovate and promote silkworms as a new source of protein around the world.We are aiming for a high level of customer satisfaction.
Since the company's inception, we have been conducting research and product development in collaboration with many companies and universities through open innovation.

■Company Profile
Erie Corporation Address: 1-3-9 Kamitakada, Nakano-ku, Tokyo 164-0002, Japan
Company website: ▶︎ https://www.ellieinc.co.jp/
Silk Food online store: ▶︎ https://silkfood.shop/

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PORT by Creww is an open innovation media for startups, entrepreneurs, entrepreneurs in recovery, and companies seeking to create new businesses on the theme of social issues, operated by Creww Co.
SourceErie Co.
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Ando Hazama x Cube Earth] Innovating the world's urban OS with patented technology from Japan and the U.S.

Creww Growth Case Study Interview】Ando Hazama has selected Cube Earth, a startup company offering a "smart disaster prevention system" to local governments through the "Ando Hazama New Business Co-Creation Program 2022," an accelerator program for fiscal year 2022, utilizing Cube Earth, a geographic information system platform patented in the United States and Japan. Cube Earth, a startup company that provides municipalities with a "smart disaster prevention system" using the geographic information system platform "Cube Earth" patented in the U.S. and Japan, was selected for the Ando Hazama New Business Co-Creation Program 2022. The startup is developing next-generation social infrastructure infrastructure such as disaster prevention systems, smart cities, drones, and digital twin systems as part of the DX approach to municipal crisis management. What specific initiatives are they pursuing? We interviewed Hiroyuki Horii, Deputy General Manager of the Innovation Department, Corporate Strategy Division, Ando Hazama, Shigehiko Amo, Chairman of Cube Earth, and Zenshi Takeda, President and Representative Director.

Sanki Kogyo × Startups] Become a company that continues to be chosen|New Steps in Co-Creation with Startups

Sanki Kogyo Corporation, which will celebrate its 100th anniversary in 2025, has set its sights on becoming a company that will "continue to be chosen" in accordance with its vision for 2050, and is working to strengthen its core businesses and enhance the Sanki brand. One of our new initiatives is to strengthen our core business and improve the Sankiki brand. Therefore, as one of the new initiatives, we are challenging the "SANKI Open Innovation Program 2023". We interviewed Mr. Hiroyuki Sasaki, Facility Systems Business Department, Mr. Tadashi Ishiwata, Corporate Planning Department, Corporate Planning Office, and Mr. Naoya Tokuda, Corporate Planning Department, who are challenging the accelerator program for the first time, about their frank thoughts from their respective standpoints.

Ando Hazama × Air Digital × Kuki City] Tackling the challenge of extending healthy life expectancy through digital sports!

Ando Hazama, a general construction company that promotes the creation of new businesses through open innovation, has selected Air Digital Inc. Air Digital, Inc., a company involved in the development of digital sports space and the operation of digital sports fields, was selected for the program. Subsequently, Ando Hazama, Air Digital, and Kuki City, Saitama Prefecture, signed a collaboration agreement and are now working together on "Sports 60 & Smart," one of the largest digital sports clubs in Japan, which is located in the "Ario Washinomiya" shopping mall facility in Kuki City. What specific initiatives are being undertaken? We interviewed Tsubasa Sakakibara, Manager of the Innovation Department of Ando Hazama's Corporate Strategy Division, Sobaku Maeda, Representative Director of Air Digital, and Takeshi Kanazawa, a member of the Sports Promotion Section of the Health and Sports Department of the Kuki City Office.

Startup Recruitment] Caring for Community Health|Future Aisei Pharmacy with Roots in the Community through New Business

Aisei Pharmacy has more than 400 dispensing pharmacies nationwide. As the company will soon celebrate its 40th anniversary, we are challenging the accelerator program in search of the next pillar of our business! Aiming to become a pharmacy that is needed by local residents, the company will explore the possibility of creating new businesses. In this interview, we spoke with Hiroyuki Hori, General Manager of the Business Planning Department of Aisei Pharmacy Inc. about why Aisei Pharmacy is now taking on the challenge of open innovation with startups.
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