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Thursday, December 7, 2023

For examples of open innovation, let's look at the efforts of global companies!

Open innovation, which is becoming increasingly popular in Japan, is a management technique that promotes business through collaboration among companies.
Overseas, new examples of efficient participation of outside personnel are increasing, and Japanese companies must be flexible to take advantage of them. This article introduces seven examples of open innovation around the world.
Table of Contents
What are the lessons to be learned from the innovations of global companies?
Seven open innovation case studies from around the world
The number of Japanese companies adopting this technology is expected to increase in the future.

What are the lessons to be learned from the innovations of global companies?

Innovation is a business method that involves partnering with outside companies and institutions to jointly develop products and services by combining their ideas, know-how, and technologies. In other countries, however, it is not simply a matter of companies collaborating with each other.New open innovation that leverages the company's ideas and know-how while effectively involving people from outside the companyWe are beginning to

If Japanese companies with high technological capabilities learn from the innovations of global companies, it will provide an opportunity for groundbreaking open innovation and lead to the creation of new businesses.

Seven open innovation case studies from around the world

Here are some examples of open innovation from around the world, including "LEGO"Starbucks"SAP"Local Motors"Samsung"P&G"IDEOHere are seven of the "7.

Companies considering open innovation are encouraged to consider how they can apply each of these case studies to their own companies and make the most of them.


LEGO is a Danish company founded in 1934.Established a website called "LEGO Ideas Site" to solicit ideas from outside the company.I did.

After building a new mechanism of co-creation with fans on its website, LEGO has recovered its business performance. The company is now seen as a prime example of a company that has built a new business model through open innovation.

2. Starbucks

Starbucks Open Innovation is,Launched the "My Starbucks Idea" website based on the concept of creating a brand together with customers.The company has launched a website to solicit ideas from customers for drinks and store interiors. The website is used to solicit ideas from customers for beverages and store interiors.

All adopted ideas are published on the website. Although the format is somewhat different, this is a good example similar to LEGO's open innovation.

3. SAP

SPA is an established software company that has been in business for 50 years. It is still growing, leveraging open innovation to nearly double its total sales from 2011 to 2018.

SPA isSolicit design ideas from outside the company and incorporate market feedback into prototypes for commercialization.This is the approach that we are taking. In Japan, SPA Japan has also established an open innovation collaboration space in partnership with Mitsubishi Estate.

4. Local Motors

Local Motors is an open platform forLaunched "FirstBuild" on the WebThe "FirstBuild" is the first step in the process of building a new product. FirstBuild" is aA service that enables the sharing of all information related to automobile development, from planning to sales.It is.

Individuals and companies alike are invited to participate, and the platform is open to all kinds of people, including engineers, designers, students, manufacturing industry professionals, and automobile enthusiasts, for joint development. The groundbreaking methods and products produced are highly acclaimed and are a good example of the use of open innovation.


Samsung hasActively utilize open innovation in product developmentThe company has received high evaluations for its

In particular, the soda water-producing refrigerator released in 2015 is a product developed through open innovation with SodaStream, a major soda maker. This is a good example of combining the company's own technology with the know-how of another company.

6. P&G

A successful example of open innovation at P&G is Pringles Printed Chips. The idea of printing character designs on chips has been around for some time.

However, since they did not have the printing know-how, they partnered with outside edible inkjet technology and successfully commercialized the product.Efficient product development by leveraging in-house ideas and external technologiesThis is a case study of open innovation that has


IDEO was founded in 2010.Established and operated an online platform called "Open IDEO" to solve social problemsThe "Open IDEO" is a social networking site that is dedicated to addressing social issues of a high level. Open IDEO is famous for addressing not only individual and corporate issues, but also high-level social issues, such as the call for ways to improve the water and sanitation situation in India.

Open IDEO" is a global open innovation initiative that seeks to improve the profitability of the entire world by soliciting ideas from all over the world.

The number of Japanese companies adopting the system is expected to increase in the future.

Open innovation is a mainstream business method in the United States, Europe, and other foreign countries. In recent years, major companies such as Toyota and Softbank,More companies are implementing open innovation, and more are expected to do so in the future.The following is a summary of the results of the project.

If you are unsure of the form of open innovation to solve your problem, it is a good idea to refer to case studies of companies around the world. By imitating examples that approximate your company's problems, you can achieve efficient open innovation.

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Ando Hazama x Cube Earth] Innovating the world's urban OS with patented technology from Japan and the U.S.

Creww Growth Case Study Interview】Ando Hazama has selected Cube Earth, a startup company offering a "smart disaster prevention system" to local governments through the "Ando Hazama New Business Co-Creation Program 2022," an accelerator program for fiscal year 2022, utilizing Cube Earth, a geographic information system platform patented in the United States and Japan. Cube Earth, a startup company that provides municipalities with a "smart disaster prevention system" using the geographic information system platform "Cube Earth" patented in the U.S. and Japan, was selected for the Ando Hazama New Business Co-Creation Program 2022. The startup is developing next-generation social infrastructure infrastructure such as disaster prevention systems, smart cities, drones, and digital twin systems as part of the DX approach to municipal crisis management. What specific initiatives are they pursuing? We interviewed Hiroyuki Horii, Deputy General Manager of the Innovation Department, Corporate Strategy Division, Ando Hazama, Shigehiko Amo, Chairman of Cube Earth, and Zenshi Takeda, President and Representative Director.

Sanki Kogyo × Startups] Become a company that continues to be chosen|New Steps in Co-Creation with Startups

Sanki Kogyo Corporation, which will celebrate its 100th anniversary in 2025, has set its sights on becoming a company that will "continue to be chosen" in accordance with its vision for 2050, and is working to strengthen its core businesses and enhance the Sanki brand. One of our new initiatives is to strengthen our core business and improve the Sankiki brand. Therefore, as one of the new initiatives, we are challenging the "SANKI Open Innovation Program 2023". We interviewed Mr. Hiroyuki Sasaki, Facility Systems Business Department, Mr. Tadashi Ishiwata, Corporate Planning Department, Corporate Planning Office, and Mr. Naoya Tokuda, Corporate Planning Department, who are challenging the accelerator program for the first time, about their frank thoughts from their respective standpoints.

Ando Hazama × Air Digital × Kuki City] Tackling the challenge of extending healthy life expectancy through digital sports!

Ando Hazama, a general construction company that promotes the creation of new businesses through open innovation, has selected Air Digital Inc. Air Digital, Inc., a company involved in the development of digital sports space and the operation of digital sports fields, was selected for the program. Subsequently, Ando Hazama, Air Digital, and Kuki City, Saitama Prefecture, signed a collaboration agreement and are now working together on "Sports 60 & Smart," one of the largest digital sports clubs in Japan, which is located in the "Ario Washinomiya" shopping mall facility in Kuki City. What specific initiatives are being undertaken? We interviewed Tsubasa Sakakibara, Manager of the Innovation Department of Ando Hazama's Corporate Strategy Division, Sobaku Maeda, Representative Director of Air Digital, and Takeshi Kanazawa, a member of the Sports Promotion Section of the Health and Sports Department of the Kuki City Office.

Startup Recruitment] Caring for Community Health|Future Aisei Pharmacy with Roots in the Community through New Business

Aisei Pharmacy has more than 400 dispensing pharmacies nationwide. As the company will soon celebrate its 40th anniversary, we are challenging the accelerator program in search of the next pillar of our business! Aiming to become a pharmacy that is needed by local residents, the company will explore the possibility of creating new businesses. In this interview, we spoke with Hiroyuki Hori, General Manager of the Business Planning Department of Aisei Pharmacy Inc. about why Aisei Pharmacy is now taking on the challenge of open innovation with startups.
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