For examples of open innovation, let's look at the efforts of global companies!

What are the lessons to be learned from the innovations of global companies?

Innovation is a business method that involves partnering with outside companies and institutions to jointly develop products and services by combining their ideas, know-how, and technologies. In other countries, however, it is not simply a matter of companies collaborating with each other.New open innovation that leverages the company's ideas and know-how while effectively involving people from outside the companyWe are beginning to

If Japanese companies with high technological capabilities learn from the innovations of global companies, it will provide an opportunity for groundbreaking open innovation and lead to the creation of new businesses.

Seven open innovation case studies from around the world

Here are some examples of open innovation from around the world, including "LEGO"Starbucks"SAP"Local Motors"Samsung"P&G"IDEOHere are seven of the "7.

Companies considering open innovation are encouraged to consider how they can apply each of these case studies to their own companies and make the most of them.

1.LEGO

LEGO is a Danish company founded in 1934.Established a website called "LEGO Ideas Site" to solicit ideas from outside the company.I did.

After building a new mechanism of co-creation with fans on its website, LEGO has recovered its business performance. The company is now seen as a prime example of a company that has built a new business model through open innovation.

2. Starbucks

Starbucks Open Innovation is,Launched the "My Starbucks Idea" website based on the concept of creating a brand together with customers.The company has launched a website to solicit ideas from customers for drinks and store interiors. The website is used to solicit ideas from customers for beverages and store interiors.

All adopted ideas are published on the website. Although the format is somewhat different, this is a good example similar to LEGO's open innovation.

3. SAP

SPA is an established software company that has been in business for 50 years. It is still growing, leveraging open innovation to nearly double its total sales from 2011 to 2018.

SPA isSolicit design ideas from outside the company and incorporate market feedback into prototypes for commercialization.This is the approach that we are taking. In Japan, SPA Japan has also established an open innovation collaboration space in partnership with Mitsubishi Estate.

4. Local Motors

Local Motors is an open platform forLaunched "FirstBuild" on the WebThe "FirstBuild" is the first step in the process of building a new product. FirstBuild" is aA service that enables the sharing of all information related to automobile development, from planning to sales.It is.

Individuals and companies alike are invited to participate, and the platform is open to all kinds of people, including engineers, designers, students, manufacturing industry professionals, and automobile enthusiasts, for joint development. The groundbreaking methods and products produced are highly acclaimed and are a good example of the use of open innovation.

5.Samsung

Samsung hasActively utilize open innovation in product developmentThe company has received high evaluations for its

In particular, the soda water-producing refrigerator released in 2015 is a product developed through open innovation with SodaStream, a major soda maker. This is a good example of combining the company's own technology with the know-how of another company.

6. P&G

A successful example of open innovation at P&G is Pringles Printed Chips. The idea of printing character designs on chips has been around for some time.

However, since they did not have the printing know-how, they partnered with outside edible inkjet technology and successfully commercialized the product.Efficient product development by leveraging in-house ideas and external technologiesThis is a case study of open innovation that has

7. IDEO

IDEO was founded in 2010.Established and operated an online platform called "Open IDEO" to solve social problemsThe "Open IDEO" is a social networking site that is dedicated to addressing social issues of a high level. Open IDEO is famous for addressing not only individual and corporate issues, but also high-level social issues, such as the call for ways to improve the water and sanitation situation in India.

Open IDEO" is a global open innovation initiative that seeks to improve the profitability of the entire world by soliciting ideas from all over the world.

The number of Japanese companies adopting the system is expected to increase in the future.

Open innovation is a mainstream business method in the United States, Europe, and other foreign countries. In recent years, major companies such as Toyota and Softbank,More companies are implementing open innovation, and more are expected to do so in the future.The following is a summary of the results of the project.

If you are unsure of the form of open innovation to solve your problem, it is a good idea to refer to case studies of companies around the world. By imitating examples that approximate your company's problems, you can achieve efficient open innovation.