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Saturday, December 9, 2023

New Public" Project Launched|DXing Industry-Academia-Government Collaboration in Support of Pregnancy and Child-Raising

Hokkaido University, Morinaga Milk Industry, Emiplus Labo LLC, and ORSO have agreed to jointly launch a project to create a childcare support DX that integrates online and offline as a Hokkaido University COI*2 initiative.

Currently in Iwamizawa City, a survey conducted by Hokkaido University COI*2 has highlighted the issue that pre-moms and dads have little knowledge about child-rearing and lack the environment to acquire such knowledge, due to the increase in the nuclear family and the decrease in neighborhood relationships. In addition, there are social conditions that limit outings, further accelerating these challenges.

As the first step of this "New Public" project, Hokkaido University COI and Iwamizawa City jointly renewed the "Family Health Handbook Application," a community service that connects the child-rearing generation and the community, and began offering a video lecture for pregnant and nursing mothers and fathers, "Pre-mama and pre-papa childcare from the tummy to Iwamizawa citizens at a service demonstration price.

1 According to Hokkaido University COI research Industry-academia-government collaboration projects that meet the following conditions
The application is also distributed when the mother-child handbook is distributed, city public health nurses run the application for each municipality, manufacturers and universities offer web-based courses, and regular pickup of products and real services are provided at local locations.

*2The Center of Innovation (COI) Program is a research and development program conducted by the Ministry of Education, Culture, Sports, Science and Technology (MEXT) and the Japan Science and Technology Agency (JST) that aims to realize innovative innovation through industry-academia-government collaboration. Hokkaido University has been selected for this program since 2015, and is working as a "Food and Health Master" center together with the University of Tsukuba, Kitasato University, and over 40 companies and related institutions.

For more information

e-College Overview

This is an initiative to provide knowledge acquisition about child-rearing online, with Morinaga Milk Industry researchers serving as lecturers. In the current social climate, where realistic child-rearing support events are not being held by local governments, industry, academia, and government have come together to create a platform that provides online knowledge that leads to safe child-rearing.

 <Course Content
The importance of diet during pregnancy (1-3), Nutritional deficiencies during pregnancy (1-2), Things to keep in mind during pregnancy, Physical and mental changes in mothers during pregnancy and postpartum (1-3), How to feed your baby and the benefits of breast milk, How to breastfeed and how to recognize insufficient breast milk, About infant formula (1-2) How to make and give milk", "Baby's sleep and daily rhythm", "What baby's poop can tell us (1-2)

Future Development

In addition to the application, Hokudai COI aims to create an environment for child-rearing where interaction with the local community is reduced and anxious parents can feel at ease by providing a subscription service called "Baby-Sub! 3, a subscription service that creates rich user experiences and connections among users. (Service to be launched this fall)

Starting with the "Baby-Sub!" service, Iwamizawa City intends to use the various functions of the service to add new services for rural areas, such as "children's exercise programs" and "recurrent education for citizens," and steadily promote social implementation as a "community platform" to materialize local development. The company intends to steadily promote social implementation as a "community platform" to materialize regional development.

3 "Baby-Sub!": Trademark applied for by Emiplus Labs LLC. Details will be announced as soon as they are ready.

Reference information: Iwamizawa City and Hokkaido University COI's past efforts

Hokkaido University has been selected by the Ministry of Education, Culture, Sports, Science and Technology (MEXT) and the Japan Science and Technology Agency (JST) as a center of excellence in food and health under the Center of Innovation (COI) program since 2015, The project has worked with more than 40 companies, including Iwamizawa City and Morinaga Milk Industry.

As a result of the cohort studies conducted in terms of food, intestinal environment, breastfeeding, and other aspects of pregnancy, childbirth, and child development, and the Maternal and Child Health Study*4 , a system for analyzing the contents of these studies and providing feedback to families, the city's low birthweight rate was reduced from 10.4% in 2014 to 6.31 TP3T in 2019, which is a This is a significant achievement.
Maternal and child health surveys are available to all those who give birth in the city if they wish to participate.

This "Iwamizawa City/High School University Industry-Academia Regional Co-Creation Project to Reduce Low Birth Weight Infants" has received high praise from the government, and in February 2021 received the "Science Council of Japan President Award "*5 at the 3rd Japan Open Innovation Awards sponsored by the Cabinet Office.
So far, we have focused on research and efforts to "know sei-katsu-sha" in order to understand the current situation. In the future, we will apply and develop the research results obtained so far to solve social problems.

*4Maternal and child health survey aimed at improving the birth rate and reducing the number of low birthweight babies. Launched in 2017 as part of the "Food and Health Mastery" project, which aims to solve social problems and realize a sustainable society through industry-academia-government collaboration, and to promote Iwamizawa City's goal of becoming a health management city.

5The Cabinet Office awards the "Japan Open Innovation Awards" to initiatives with high leadership and originality that are expected to serve as role models for promoting open innovation in Japan in the future.

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