12.8 c
Wednesday, November 29, 2023

Open Innovation with ENDROLL and TAITO in AR Entertainment! Promoting the development of new AR games that connect real life and technology

AR(Augmented Reality)技術を用いたエンターテインメントを企画/開発するENDROLLはタイトーと協業し、新たなARゲームの開発に着手することを発表した。新しいエンターテインメントの創出に取り組むタイトーと ENDROLL両社によるオープンイノベーション事例である。




世界各地でVRやARを活用したエンターテインメント施設が数百という規模で展開されており、有力企業がLocation Based Entertainment(LBE)産業への出資を行うなど、大きな期待が寄せられる。



今後は、3月頃よりTAITO STATIONの一部店舗での実証実験を経て、2020年内を目標に新しいエンターテインメントとして本格稼働することを目指していく。

株式会社タイトー 執行役員 社長室長
児玉 晃一 コメント



株式会社タイトー 会社概要



name of company株式会社タイトー
Location東京都新宿区新宿6-27-30 新宿イーストサイドスクエア2F
representative代表取締役社長 山田哲
Business Overviewアミューズメント施設の企画、運営およびフランチャイズ事業
uniform resouce locatorhttp://www.taito.co.jp

株式会社ENDROLL 会社概要

ENDROLLは、誰もがゲームの主人公のようにワクワクして生きる世界線「Gameful WORLDs」をビジョンとしている。モバイル・ARグラス向けARエンターテインメントの企画開発を通して世界をゲーム的に書き換えていくことで、プレイヤーに心の踊る生活を提供する。

name of company株式会社ENDROLL
Location東京都渋谷区恵比寿西一丁目33番6号 JP noie 恵比寿西 co-ba ebisu
representative代表取締役CEO 前元健志
Business OverviewARエンターテインメントの企画、開発
uniform resouce locatorhttps://endroll.me/
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PORT Editorial Office 
PORT" is an open innovation media for startups, entrepreneurs, entrepreneurs in recovery, and companies aiming to create new businesses on the theme of social issues, operated by Creww, Inc.
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PORT Editorial Officehttps://port.creww.me/
PORT by Creww is an open innovation media for startups, entrepreneurs, entrepreneurs in recovery, and companies seeking to create new businesses on the theme of social issues, operated by Creww Co.


Ando Hazama x Cube Earth] Innovating the world's urban OS with patented technology from Japan and the U.S.

Creww Growth Case Study Interview】Ando Hazama has selected Cube Earth, a startup company offering a "smart disaster prevention system" to local governments through the "Ando Hazama New Business Co-Creation Program 2022," an accelerator program for fiscal year 2022, utilizing Cube Earth, a geographic information system platform patented in the United States and Japan. Cube Earth, a startup company that provides municipalities with a "smart disaster prevention system" using the geographic information system platform "Cube Earth" patented in the U.S. and Japan, was selected for the Ando Hazama New Business Co-Creation Program 2022. The startup is developing next-generation social infrastructure infrastructure such as disaster prevention systems, smart cities, drones, and digital twin systems as part of the DX approach to municipal crisis management. What specific initiatives are they pursuing? We interviewed Hiroyuki Horii, Deputy General Manager of the Innovation Department, Corporate Strategy Division, Ando Hazama, Shigehiko Amo, Chairman of Cube Earth, and Zenshi Takeda, President and Representative Director.

Sanki Kogyo × Startups] Become a company that continues to be chosen|New Steps in Co-Creation with Startups

Sanki Kogyo Corporation, which will celebrate its 100th anniversary in 2025, has set its sights on becoming a company that will "continue to be chosen" in accordance with its vision for 2050, and is working to strengthen its core businesses and enhance the Sanki brand. One of our new initiatives is to strengthen our core business and improve the Sankiki brand. Therefore, as one of the new initiatives, we are challenging the "SANKI Open Innovation Program 2023". We interviewed Mr. Hiroyuki Sasaki, Facility Systems Business Department, Mr. Tadashi Ishiwata, Corporate Planning Department, Corporate Planning Office, and Mr. Naoya Tokuda, Corporate Planning Department, who are challenging the accelerator program for the first time, about their frank thoughts from their respective standpoints.

Ando Hazama × Air Digital × Kuki City] Tackling the challenge of extending healthy life expectancy through digital sports!

Ando Hazama, a general construction company that promotes the creation of new businesses through open innovation, has selected Air Digital Inc. Air Digital, Inc., a company involved in the development of digital sports space and the operation of digital sports fields, was selected for the program. Subsequently, Ando Hazama, Air Digital, and Kuki City, Saitama Prefecture, signed a collaboration agreement and are now working together on "Sports 60 & Smart," one of the largest digital sports clubs in Japan, which is located in the "Ario Washinomiya" shopping mall facility in Kuki City. What specific initiatives are being undertaken? We interviewed Tsubasa Sakakibara, Manager of the Innovation Department of Ando Hazama's Corporate Strategy Division, Sobaku Maeda, Representative Director of Air Digital, and Takeshi Kanazawa, a member of the Sports Promotion Section of the Health and Sports Department of the Kuki City Office.

Startup Recruitment] Caring for Community Health|Future Aisei Pharmacy with Roots in the Community through New Business

Aisei Pharmacy has more than 400 dispensing pharmacies nationwide. As the company will soon celebrate its 40th anniversary, we are challenging the accelerator program in search of the next pillar of our business! Aiming to become a pharmacy that is needed by local residents, the company will explore the possibility of creating new businesses. In this interview, we spoke with Hiroyuki Hori, General Manager of the Business Planning Department of Aisei Pharmacy Inc. about why Aisei Pharmacy is now taking on the challenge of open innovation with startups.
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