12.8 c
Sunday, December 10, 2023


Keio Corporation, in collaboration with Hitokara Media, will launch the KEIO AREA OPEN INNOVATION PROGRAM "ROOOT"), an area-based business co-creation program that aims to solve local issues and create value through co-creation with external partners!
The first phase will take place in Shimokitazawa, starting on Monday, October 2!

Since last fiscal year, Keio Corporation has been engaged in a full-scale business co-creation program to create new businesses and services with startup companies and other external partners. This program is based on the concept of "transforming regional values into values along the rail line," and will utilize the regional resources and assets that Keio Corporation has cultivated to date, as well as related people, companies, and places, while also collaborating with local businesses and organizations, including local shopping districts and town councils, to create new businesses and services in the area with external partners such as start-up companies. This is an open innovation program that creates new businesses and services in the area as a starting point, utilizing local resources, assets, and related people, businesses, and places that have been cultivated so far.

The first phase of the project will be set in Shimokitazawa, where diverse cultures intermingle and change freely and continuously, and will call for ideas under six themes: "Play," "Work," "Learn," "Life," "Environment," and "Health.

 Hitokara Media, a partner in this program, is based in Shimokitazawa and is responsible for producing and operating the "SYCL by KEIO" workspace facility in the "Mikan Shimokita" complex under the elevated Shimokitazawa Station. Keio Dentetsu and Hitokara Media will work closely together to revitalize this program.

Keio Corporation aims to expand the framework of this program implemented in Shimokitazawa to the entire Keio Line line in the future.


(1) Concept
Transforming Regional Value into Alignment Value

(2) Outline
While utilizing Keio Corporation's regional resources and assets, as well as related people, companies, and places, we will also collaborate with local businesses and organizations, including local shopping districts and town councils, and create new businesses and services with external partners such as startup companies to enhance the value of the region, thereby increasing the value of the rail lines. This is an open innovation program that starts in the area.

(3) Origin of the program name "ROOOT
The name was chosen with the hope that the soil and roots (ROOT) of the communities that have been cultivated in each region up to now will be expanded to the entire Keio Line area (ROUTE).
The three "O's" in "ROOOT" stand for "Region," "Unique Player," and "Keio Dentetsu.

The first phase of the project will be conducted in Shimokitazawa.

(1) Background of choosing Shimokitazawa
In Shimokitazawa, which continues to change freely, Keio Dentetsu will open the "Mikan Shimokita" complex under the elevated Shimokitazawa Station in March 2022, and together with Hitokara Media, which produces and operates the "SYCL by KEIO" workplace facility, we have been promoting the "Shimokita Delusion Conference" as a place to trigger experimental initiatives based on fantasies, and "studioYET" to bring ideas into reality. The "Shimokita Mousou Conference," which serves as a venue for experimental initiatives based on fantasies, and "studioYET," where ideas are embodied, have been promoted. We chose Shimokitazawa as the location for the first phase of the program in the hope of providing new value through this program while taking advantage of this environment.

(2) Application period
Monday, October 2 through Sunday, November 19

(3) Theme of Application
The following themes will be set and proposals will be solicited from startups and other external partners to realize open innovation with the area as a starting point.

(4) Application requirements
The applicant must share the concept of this program, "local value to rail line value".
The proposal must demonstrate the possibility of effective solutions to the issues and needs based on the theme of the call for proposals.
Demonstrate the possibility of implementing products, services, and collaborative projects during the program period.
The contents of the plan or business are not offensive to public order and morals.

(5) Schedule
Application period begins: October 2 (Monday)
Meetup (information session and social event): Tuesday, October 17, from 5:00 p.m. to 8:00 p.m.
Application deadline: Sunday, November 19
Announcement of selected companies: Late December
Program kick-off: Mid-January
Interim presentation: Late March
Demo Day (presentation of results): Mid-June
*Schedule is tentative at this time. Details will be announced on the website.

(6) Application website
Please access the following website URL to apply.
Program details and schedules are also available.
URL of the application site:https://keio-innovation-shimokita.com

(7) Meetups (information sessions and social events)
A meet-up (information session and social gathering) will be held at BROOKLYN ROASTING COMPANY SHIMOKITAZAWA (address: B101, 2-6-2 Mikan Shimokita B Street, Kitazawa, Setagaya-ku, Tokyo) on Tuesday, October 17, from 5:00 pm. Registration will be accepted at the following website.
URL of the application site:https://keio-rooot-meetup.peatix.com

(8) Privileges for companies that pass the final screening
Partial payment of the cost of the demonstration experiment and consideration of investment from Keio Dentetsu
Mentoring support by the secretariat
Free provision of the "SYCL by KEIO" workplace in Shimokitazawa during the demonstration period
Support for coordination with related departments and local people, companies, and places

Related Sites

KEIO OPEN INNOVATION dedicated website:https://www.keio.co.jp/company/environment/keio-open-innovation/index.html
Facebook: Facebookhttps://www.facebook.com/profile.php?id=61551994312408&mibextid=LQQJ4d
X (Twitter):https://twitter.com/keio_program

About Keio Electric Railway

name of companyKeio Electric Railway Co.
EstablishmentJune 1, 1948
Location1-9-1 Sekido, Tama City, Tokyo
representativeRepresentative: Satoshi TSUMURA
Business OverviewRailroad business Leasing and sales of land and buildings, etc.
uniform resouce locatorhttps://www.keio.co.jp/

About Hitokara Media

name of companyHitokara Media Inc.
EstablishmentMay 2013
LocationB1F Shimokitazawa Big Ben Building, 2-5-2 Kitazawa, Setagaya-ku, Tokyo
representativeJunichiro Takai
Business OverviewOffice relocation support, space planning, building owner support,
Rental office and rental space management, community development business
uniform resouce locatorhttp://hitokara.co.jp/


Keio Corporation has been implementing an open innovation program through co-creation with external partners, including startup companies, since 2022. Last year, the first year of the program, the company invited applications under the theme of "Challenges to the Transformation of the Railway Business," with the railroad business as the starting point.

Facebook Comments
PORT Editorial Officehttps://port.creww.me/
PORT by Creww is an open innovation media for startups, entrepreneurs, entrepreneurs in recovery, and companies seeking to create new businesses on the theme of social issues, operated by Creww Co.
- Advertisment -
- Advertisment -


Ando Hazama x Cube Earth] Innovating the world's urban OS with patented technology from Japan and the U.S.

Creww Growth Case Study Interview】Ando Hazama has selected Cube Earth, a startup company offering a "smart disaster prevention system" to local governments through the "Ando Hazama New Business Co-Creation Program 2022," an accelerator program for fiscal year 2022, utilizing Cube Earth, a geographic information system platform patented in the United States and Japan. Cube Earth, a startup company that provides municipalities with a "smart disaster prevention system" using the geographic information system platform "Cube Earth" patented in the U.S. and Japan, was selected for the Ando Hazama New Business Co-Creation Program 2022. The startup is developing next-generation social infrastructure infrastructure such as disaster prevention systems, smart cities, drones, and digital twin systems as part of the DX approach to municipal crisis management. What specific initiatives are they pursuing? We interviewed Hiroyuki Horii, Deputy General Manager of the Innovation Department, Corporate Strategy Division, Ando Hazama, Shigehiko Amo, Chairman of Cube Earth, and Zenshi Takeda, President and Representative Director.

Sanki Kogyo × Startups] Become a company that continues to be chosen|New Steps in Co-Creation with Startups

Sanki Kogyo Corporation, which will celebrate its 100th anniversary in 2025, has set its sights on becoming a company that will "continue to be chosen" in accordance with its vision for 2050, and is working to strengthen its core businesses and enhance the Sanki brand. One of our new initiatives is to strengthen our core business and improve the Sankiki brand. Therefore, as one of the new initiatives, we are challenging the "SANKI Open Innovation Program 2023". We interviewed Mr. Hiroyuki Sasaki, Facility Systems Business Department, Mr. Tadashi Ishiwata, Corporate Planning Department, Corporate Planning Office, and Mr. Naoya Tokuda, Corporate Planning Department, who are challenging the accelerator program for the first time, about their frank thoughts from their respective standpoints.

Ando Hazama × Air Digital × Kuki City] Tackling the challenge of extending healthy life expectancy through digital sports!

Ando Hazama, a general construction company that promotes the creation of new businesses through open innovation, has selected Air Digital Inc. Air Digital, Inc., a company involved in the development of digital sports space and the operation of digital sports fields, was selected for the program. Subsequently, Ando Hazama, Air Digital, and Kuki City, Saitama Prefecture, signed a collaboration agreement and are now working together on "Sports 60 & Smart," one of the largest digital sports clubs in Japan, which is located in the "Ario Washinomiya" shopping mall facility in Kuki City. What specific initiatives are being undertaken? We interviewed Tsubasa Sakakibara, Manager of the Innovation Department of Ando Hazama's Corporate Strategy Division, Sobaku Maeda, Representative Director of Air Digital, and Takeshi Kanazawa, a member of the Sports Promotion Section of the Health and Sports Department of the Kuki City Office.

Startup Recruitment] Caring for Community Health|Future Aisei Pharmacy with Roots in the Community through New Business

Aisei Pharmacy has more than 400 dispensing pharmacies nationwide. As the company will soon celebrate its 40th anniversary, we are challenging the accelerator program in search of the next pillar of our business! Aiming to become a pharmacy that is needed by local residents, the company will explore the possibility of creating new businesses. In this interview, we spoke with Hiroyuki Hori, General Manager of the Business Planning Department of Aisei Pharmacy Inc. about why Aisei Pharmacy is now taking on the challenge of open innovation with startups.
Facebook Comments