Kirin begins offering GX BASE, a powdered supplement for drinks! Deployed in 400 fitness clubs nationwide

Background of GX BASE

Due to the growing health consciousness caused by the recent environmental changes, the sales amount and the number of members of fitness clubs have increased for 13 consecutive months*1 as of December 2022, exceeding those of the same month last year. In this environment, fitness clubs are introducing a variety of services to provide added value. One such service is the accelerated introduction of supplement servers to meet the demand for nutritional supplementation, and FOR-A Corporation is currently providing supplement servers mainly to major sports facilities.

Kirin Holdings is developing the personalized supplement business "GOLD EXPERIENCE" by utilizing its expertise in nutrition management based on solid information such as academic papers. This know-how and strength has been highly evaluated, and the company has decided to start offering "GX BASE" as a value-added service for health and body building, in the form of drink-type supplement servers.
1: Statistical Survey of Selected Service Industries, Ministry of Economy, Trade and Industry (December 2022)
https://www.meti.go.jp/statistics/tyo/tokusabido/sanko/pdf/hv58_02j.pdf

Service Overview

FOR-A Corporation's Supplement Server is a drink-style supplement server for those who seek to maintain their health and keep in shape. A total of three to eight drinks are served hot or cold, respectively, to support health maintenance and body building. Fitness club members can use the service by subscription or on a pay-as-you-go basis. GX BASE" will be rolled out as a new menu item for this supplement server.

Future development with Kirin

In the future, we plan to jointly develop with FOR-A Corporation a dedicated supplement server that incorporates not only citric acid and plasma lactic acid bacteria, but also functional amino acids into its menu. The new jointly developed supplement server will be deployed at fitness clubs nationwide to meet the needs of customers who are looking for a full-fledged body-building program.

FOR-A Corporation Business Overview

We plan, develop, contract manufacture, sell, and rent supplement servers, business-use water servers, and supplements to major fitness clubs nationwide.
The Supplement Server is the industry's first vending machine equipped with a hot/cold in-cup cooking mechanism that allows you to enjoy protein, amino acids, and other sports nutrients on the spot. This revolutionary server can easily provide necessary nutrients in a cup at the touch of a button when needed, and contributes to differentiation of facilities, especially major fitness clubs nationwide, by promoting support not only for "exercise" but also for "nutrition," the basis of body building, and helping health management.

Kirin Business Challenge

The Kirin Business Challenge is a program that supports people who have the ambition to create innovations for the next stage of growth in business areas ranging from food to medicine, and to realize new business ideas on their own.

The number of applications for the Kirin Business Challenge, which began in 2017, has increased each year, with more than 230 entries in 2022. and several other projects are also undergoing demonstration testing.

About GOLD EXPERIENCE (GOLD EXPERIENCE = personalized supplement business)

The Kirin Group is developing its business in areas ranging from food to medicine, and in addition to alcoholic beverages and pharmaceuticals, we have combined the wisdom of the Kirin Group, including the supplement development expertise of Kyowa Hakko Bio (President: Yuki Kanzaki), a world leader in materials research, with nutrition management based on solid information from academic papers and the latest technology to create an innovative service that is a reflection of the Kirin Group's commitment to the environment. This innovative service was created by combining the latest technology with nutritional management based on solid information from academic papers and other sources.

This service will allow users to fully customize (freely measure and mix nutrients to their own preferences) nutrients while referring to evidence-based supplements and recommendations (recommended combinations), thereby creating a higher level training environment.

Currently, we are developing "Custom-made Supplement Server Service," a custom-made supplement ordering and receiving service using a dedicated smartphone application, and "Pre-mixed Supplements," which contain sufficient nutrients necessary for body building based on solid academic information, for full-scale training users. We also offer "pre-mix supplements" that contain sufficient nutrients necessary for body building based on solid academic information for serious training users.

GOLD EXPERIENCE" brand website https://goldexperience.kirin.co.jp

The Kirin Group has formulated a long-term management concept, "Kirin Group Vision 2027," and aims to "create value in areas ranging from food to medicine and become a leading global CSV*2 company.
To achieve this goal, in addition to our existing businesses in the "food domain" (alcoholic beverages) and "medical domain" (pharmaceutical business), we are launching and nurturing a "health science domain" (health science business) that will contribute to people's health based on the advanced "fermentation and biotechnology" technologies that the Kirin Group has developed over the years. We are also working to launch and nurture a "health science area" (health science business) that will contribute to people's health based on the advanced "fermentation and biotechnology" technologies that the Kirin Group has developed over many years.
2 Abbreviation for Creating Shared Value. Creating value that can be shared with customers and society.