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Sunday, December 10, 2023

Co-creation of a world of wellbeing with Sony "OPEN INNOVATION 2023 with Sony" begins!

Tokyo, Japan, March 20, 2023 - Sony Corporation ("Sony") today announced the launch of "OPEN INNOVATION 2023 with Sony," a co-creation program aimed at realizing a world of "wellbeing," and the start of a call for co-creation ideas within the program on March 20, 2023 (Monday). The program will begin accepting co-creation ideas on March 20, 2023 (Monday)!
eiicon company has been jointly managing this program with Sony since last year. We are supporting the establishment and operation of a dedicated website and the development of a PR strategy.

OPEN INNOVATION 2023 with Sony" concept

This is a co-creation program that aims to realize a world of "wellbeing" together with Sony.
This program, under the theme of "wellbeing," invites ideas for the realization of a physically and mentally fulfilling world.

OPEN INNOVATION 2023 with Sony" Theme

Theme 1: Maintaining/complementing the five senses (hearing, smell, vision) or physical functions and detecting signs of functional decline

<Example of customer value to be provided through co-creation
Maintain, supplement, and expand the functions of the five senses (focusing on hearing, smell, and vision). Detection of signs of functional decline.
Assessment of physical and motor functions, function maintenance, complementation, and extension. Detection of signs of functional decline. Promotion of behavioral change leading to prevention of deterioration.
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<Sony's assets that can be leveraged
Acoustics, noise cancellation, spatial recognition technology
Sensing Technology
IoT devices and communication technology
Digital twin technology, reproducing realistic experiences in a digital space
Motion Estimation Technology
Tensor Valve™ technology for easy control of hearing aid technology and olfactors
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Theme 2: Dementia Prevention and Progression Control

<Example of customer value to be provided through co-creation
Predictive dementia detection and monitoring using conversation, vitals, behavioral information, etc.
Progression control through exercise, walking, conversation, mental health, cognitive training, etc.
(lessening the significance or value of the previous word) the likes of

<Sony's assets that can be leveraged
Acoustic technologies, noise cancellation
IoT devices and communication technologies
Wearable devices
Entertainment, Games
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Theme 3: Novel Areas (Generative AI Community Big Data)

<Example of customer value to be provided through co-creation
The system, community, movement, etc. to promote continuity of efforts and behavioral change to realize the wellbeing of each individual.
Behavioral change through conversation using automatically generated text and content, utilizing Generative AI. Generation of customized music and other content that leads to relaxation, concentration, and increased vitality.
Service and solution by linking with various data such as health data, behavioral data, biomarker data, social media data, etc.
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<Sony's assets that can be leveraged
Commercialization of wearable devices
Emotion Analysis Technology
Digital twin and metaverse related technologies (3D spatial data processing and reproduction technologies)
Play and motion visualization technology
Emotion Analysis Technology
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Resources provided by this program

Co-Creation System
Sony's organization in charge of new business development serves as the project hub, leveraging Sony's resources to support social implementation

Access to a wide range of assets including cutting-edge technologies (AI, sensing, audio, video technologies, olfactory control technologies, olfactory-related technologies, etc.) in collaboration with Sony's technology development divisions, R&D organizations, and group companies

Financial Support
Financial support can be considered for PoC business verification/feasibility study costs, as well as for equity participation and JV schemes, etc., as needed after the study of commercialization.

Schedule of this program

March 20, 2023 Entry begins *Selection dates vary depending on entry date.
March 20, 2023 - May 8, 2023 First application period
May 9, 2023 - June 17, 2023 Second application period
June 17, 2023 Final deadline for entries
Selection will be made at the end of each application period
document screening Discussion of co-creation possibilities with applicant companies
interview screening After screening of documents, interview with a Sony business representative
Documents and interviews pass, and the adopted company is selected.
Toward Incubation for Social Implementation
Brush up co-creation business models and discuss the possibility of commercialization.
After that, we will proceed with PoC and incubation for social implementation.

Eligibility for this program

The company must be registered as a corporation. Any size of company is acceptable.
You must have a business idea, product or technology.

OPEN INNOVATION 2023 with Sony" entry page

About Sony

name of companySony Corporation
Location1-7-1 Konan, Minato-ku, Tokyo
representativeKimio Maki
uniform resouce locatorhttps://www.sony.co.jp/corporate/

About eiicon company

The eiicon company provides support to all companies that take on the challenge of "open innovation*" to accelerate their efforts. We provide a wide range of services including "AUBA," Japan's largest open innovation platform with 25,000 registered companies, "TOMORUBA," a "media for business activation," "SHABERUBA," a members-only community that enables offline activities to be realized online, "event," which creates realistic venues for meeting people, and "open innovation challenge," which creates realistic venues for meeting people. SHABERUBA", a members-only community that realizes offline activities online, "event", which creates realistic places to meet people, and "Sourcing Support", which provides professional consultants to support open innovation challenges, are providing services to help "open innovation", a new business creation method, take root in Japan.

name of companyeiicon company
Location1-15-5 Minami-Aoyama, Minato-ku, Tokyo 107-0062
representativeAyuko Nakamura
Business OverviewOperation of open innovation platform "AUBA", event planning and support services, sourcing services, etc.
uniform resouce locatorhttps://corp.eiicon.net/

In December 2022, eicon company (AUBA) received the "4th Japan Service Award" for excellence in innovative and outstanding service. https://service-award.jp/result04.html

name of companyPersonnel Innovation Co.
Location1-15-5 Minami-Aoyama, Minato-ku, Tokyo 107-0062
representativeToshihito Nagai, President and Representative Director
Business OverviewNew business creation, open innovation promotion, management planning and administration of group companies, and related operations

*Open Innovation:
2003 (U.S.) Henry W. Chesbrough proposed an innovation methodology that "creates innovative new value by combining internal corporate and external media and technologies. It is a method that argues that companies should not only rely on internal resources, but also actively incorporate collaboration with external parties.
The information is current as of the date of the announcement. Please note that the information is subject to change without notice.

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