Ignition Point supports Tokyu Land Corporation's demonstration experiment to promote its pet-friendly business!

Background of Support

After the Corona Disaster, the elements and values that people look for in a home have changed dramatically. As people spend more time at home and seek a life of wellbeing, the demand for pets is also on the rise.
The total size of the pet-related market in 2021 was 1,718.7 billion yen. Consumption is also increasing year by year against the backdrop of pets becoming a family member, making it a growing market that is expected to reach 1,837 billion yen by 2024*.

Tokyu Land Corporation has provided an environment for living with pets in the past, including pet-friendly properties in the urban rental residence "Comforia Shibaura Bauhaus" and pet-friendly accommodations at Tokyu Harvest Club. In this initiative, in addition to the development of housing as a hard service that facilitates living with pets, Tokyu REIM aims to realize a lifestyle of wellbeing through more detailed support by providing a complex of soft services.

At Ignition Point, we accompany our clients in their business transformation, especially in creating new business pillars, by providing a one-stop service from strategy formulation to planning, development, and implementation.

After the Corona Disaster, the factors and values that people look for in a home have changed dramatically, and with the growing trend toward wellbeing, Ignition Point began providing support for this demonstration experiment. Through market research and a fact-finding survey that included questionnaires and interviews with people living in homes provided by Tokyu Land Corporation, Ignition Point is supporting the development of new businesses focused on living with pets, for which demand is expected to grow.

*Source: Yano Research Institute "Survey on Pet Business (2022)".https://www.yano.co.jp/press-release/show/press_id/3053

Hardware service demonstration: provision of pet-specific rooms

In the area of hardware services, we assisted Tokyu Land Corporation in formulating concepts and concrete measures required for living with pets for the pet-only units in its urban rental residence "Comforia Takashimadaira," which will be available from January 2023.

Soft Service Demonstration: Online Service Provision

In the area of soft services, as a demonstration experiment, we launched an online service offering services and products for pets and pet owners to Tokyu Real Estate residents for a limited period of time.
We promoted the entire process from designing a series of experiences in living with pets, selecting the services to be provided, to UI/UX design of the service website.

Ignition Point aims to realize its vision of "becoming a platform for all kinds of innovations that create affluence" through its support for this pilot project, which aims to realize a life of wellbeing with pets.

About Ignition Point

Ignition Point is an innovation firm that supports clients' innovation and transformation as well as its own business creation/co-creation. As a platform for all kinds of innovations that create affluence, we are developing our consulting/innovation/investment business with our strength in new business creation and DX support.