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Sunday, December 10, 2023

Sports Agency Hosts Acceleration Program! Seeking partners for sports teams/organizations in 3 regions in Japan!

As part of the "Sports Open Innovation Promotion Project," the Sports Agency will hold the acceleration program "INNOVATION LEAGUE SPORTS BUSINESS BUILD 2022" in three regions across Japan (Hokkaido, Koshinetsu/Hokuriku, and Tokai) and call for partner companies that will work with local sports teams and The program will be held in Hokkaido, Koshinetsu, Hokuriku, and Tokai regions (Hokkaido, Koshinetsu, Hokuriku, and Tokai).


INNOVATION LEAGUE SPORTS BUSINESS BUILD 2022" is a project that aims to create new business value while solving local social issues through sports teams/organizations by co-creating all industries with the power of sports.

Because the sports teams/organizations in each region are rooted in the community, they have a clearer understanding of the social issues facing the region and the future/vision they are aiming for as a community. Partner companies selected from among the business ideas submitted through a screening process will work together with the sports teams/organizations in a 2-day BUSINESS BUILD to discuss and brush up their business plans and create the framework for a new business.

The partner companies selected from among them will be incubated, and with the cooperation of local companies and organizations, nationwide supporter companies, and mentors familiar with the sports business and various industries, they will aim for social implementation and commercialization of their co-created business ideas.

This time, Hokkaido, Koshinetsu/Hokuriku, and Tokai will be the stage. The goal is to realize regional revitalization with sports at its core, and to "make sports a growth industry" from each region, throughout Japan, and to the world.

Theme for each team/organization

Please check the application overview page for details.

~Abundant network through proactive sports-related measures by government agencies and local companies working in unison

Esporada Hokkaido (Futsal)
Theme: Creation of new communication to "draw out" and "expand" the appeal of futsal teams

Hokkaido Consadole Sapporo (soccer)
Call for entries theme: New connections between teams and fans to enliven Hokkaido for the next generation

Voreas Hokkaido (Volleyball)
Call for entries theme: Attracting the community and the team. Creating a system for fan activation by fans.

~Toward social implementation in the cities of Koshinetsu and Hokuriku on the strength of a sense of unity with the local community

Nagano Ski Federation (Skiing and Snowboarding)
Theme: Project to increase the population of skiers and snowboarders who want to enjoy the fun of the snowy mountains and improve their skills.

Shinshu Brave Warriors (Basketball)
Application theme: Making pro-basketball permeate daily life and bringing health and happiness to "all of Nagano Prefecture (Shinshu)

Matsumoto Yamaga FC (soccer)
Application theme: Aiming to be a soccer club that is rooted in the community and continues to grow with the community

~Manufacturing Companies Supporting Diverse Sports. Startup support environment to be further enhanced~.

Nagoya Grampus (soccer)
Call for Entries Theme: Connecting with each and every person in the community across generations Creating a town that only Grampus can build.

Nagoya Diamond Dolphins (Basketball)
Theme: City planning and fan building from co-creation space in the heart of the city

Wolfdogs Nagoya Toyota Gosei Memorial Gymnasium Entry (TG SPORTS/Toyoda Gosei) (Volleyball)
Call for Entries Theme: Expanding the number of fans by utilizing private arenas

Nagoya Women's Marathon (Chunichi Shimbun Sports Division) (Marathon)
Call for Entries Theme: World's Largest Women's Marathon New and Expanded Engagement

Recruitment page for each region

Hokkaido Area
Koshinetsu & Hokuriku Area
Tokai Area

Eligibility for Application

A corporation/team that has a product or technology and can work on the commercialization of the idea.
(regardless of the size of the company)
Those who are able to participate in the BUSINESS BUILD for 2 full days in each of the regions you have applied for.

Participation Benefits

Support for business verification costs
Incubation backup system by local companies for social implementation in each region
Business mentoring by mentors who are experts in the sports business and various industries

Started recruiting partners

Common to all regions: September 22, 2022

Application Deadline

Hokkaido area October 21, 2022
Koshinetsu and Hokuriku Areas October 14, 2022
Tokai area October 30, 2022

Schedule after Adoption


Date, time and place
Hokkaido Area November 16 and 17, 2022 (Venue: Sapporo City planned)
Koshinetsu and Hokuriku Areas November 10 and 11, 2022 (Venue: Nagano City planned)
Tokai Area December 6 and 7, 2022 (Venue: Nagoya City, scheduled)
*COVID-19 and other conditions may result in the possibility of the event being held online.

  1. incubation

The business ideas adopted in this program will proceed to incubation and demonstration experiments for social implementation together with mentors and supporter companies.

  1. Demo Day (Presentation of results)

Scheduled to be held in February 2023

  1. Since then, social implementation and commercialization

Program Information Session (online)

October 5, 2022
Program Information Session Application Pagehttps://techplay.jp/event/873256/

September 29, 2022
Program Information Session Application Pagehttps://techplay.jp/event/872868/

October 12, 2022
Program Information Session Application Pagehttps://techplay.jp/event/873257/

Recruitment page

Hokkaido Area

Koshinetsu & Hokuriku Area

Tokai Area



Regional Partner (Regional SOIP Office)

Hokkaido Area
Hokkaido 21st Century Research Institute Co.https://htri.co.jp/
SPOPLA Hokkaidohttps://spoplahokkaido.jp/
Hokkaido Bureau of Economy, Trade and Industry, Ministry of Economy, Trade and Industryhttps://www.hkd.meti.go.jp/

Koshinetsu & Hokuriku Area
Nagano IT Collaboration Platform (NICOLLAP)https://nicollap.jp/
Nagano Employers' Associationhttps://www.nea.or.jp/
Sports Biz, Inc.https://www.sports-biz.co.jp/

Tokai Area
The Chunichi Shimbun, Inc.https://www.chunichi.co.jp/
Nagoya Chamber of Commerce and Industryhttps://www.nagoya-cci.or.jp/
Chubu New Business Conferencehttp://www.cnb.gr.jp/

Supporter Companies

MTG Ventures Corporation, Plus Class Sports Incubation Corporation, EBILAB Corporation, KDDI Corporation, Spiral Innovation Partners, Sports Data Bank Corporation, PwC Consulting LLC, SUNDRED Inc, Carmine Works LLC, IBM Japan, Sumitomo Life Insurance Company, Avex Creator Agency, Japan Professional Soccer League, Shibuya Future Design, W ventures, Hokkaido Government, Sapporo City, Hokkaido Shimbun Co, The North Pacific Bank, Toppan Printing Co., Ltd., New Dosanko Research Institute, Levanga Hokkaido, Red Eagles Hokkaido, Satsudora Holdings, Inc., ECHO Corporation, BIPROGY Corporation, Sports Partnership Place Japan, Thesaurus, Inc. and Nagano Prefecture, Nagano Asahi Broadcasting Corporation, Shinano Mainichi Shimbun, Hachijuni Bank, LEO Corporation, Chukyo University, Nago Campus, Station Ai


Go Fujita (President, MTG Ventures, Inc.)
Hiroki Hiraji (President and Incubator, Plus Class Sports Incubation, Inc.)
Ryuji Tokiwagi (Parallel Career Evangelist, Founder, CTO and CSO, EBILAB Inc.)
Kazuhiko Chuma (Deputy General Manager, Business Creation Division, Business Development Department and Web3 Business Development Department, KDDI Corporation)
Hiroshi Oka (Managing Partner, Spiral Innovation Partners)
Daisuke Ishizuka (President, Sports Data Bank, Inc.)
Masanori Sugawara (Director, PwC Consulting LLC)
Masanori Fukada, Executive Vice President and CVO/CMO of SUNDRED K.K. and President of CarmineWorks LLC
Takuma Kishimoto (Chief Producer, Future Design Lab, IBM Japan)
Hiroki Fujimoto (Senior Executive Officer, General Manager of New Business Planning Department and Co-Creator of SUMISEI INNOVATION FUND Business, Sumitomo Life Insurance Company)
(General Manager, Agent Group and Business Design Group, Avex Creator Agency Inc.)
Jun Suzuki (General Manager, Social Cooperation Department, Japan Professional Soccer League (J-League))
Shinko Nagata (Director and Secretary General, Shibuya Future Design, General Incorporated Association, Representative of NEW KIDS Co.)
Keigo Shiiba, Program Director, W ventures, Inc.
Norihiko Okubo, CEO and Representative Director, POLAR SHORTCUT Co.)
Kyohei Fujima (President, DRIVE Incubation Inc.)
Takuya Fukuda (President, Kumamoto Basketball Co., Ltd.)
Yusuke Nishimura (President, ECHO Corporation; Director, Public Relations and Marketing, Sports Human Capital Foundation)
(Group Leader, Corporate Co-Creation Project Group 1, Business Promotion Department 2, Strategic Business Promotion Division 2, BIPROGY Corporation)
Yukio Miyazawa (Executive Director, Sports Partnership Place Japan, Sports x Tourism Coordinator)
Takehiko Arai (Representative Director, Thesaurus Inc.)
Yasuaki Takahata, Communications Manager, NICOLLAP and co-founder, Akita Northern Happinet
Makoto Awai (Producer, Nago Campus, CEO and Representative Director, LEO Co.)
Ayuko Nakamura (President/founder, eicon company)

FY2022 Sports Industry Growth Promotion Project "Sports Open Innovation Promotion Project (Formation of Advanced Regional SOIP)

The "Follow-up to the Growth Strategy*" states that one of the measures for "regional revitalization with sports at its core" is to "promote the establishment of regional SOIPs that encourage community development and the creation of high value-added services through collaboration between local professional sports teams, companies, universities, and other organizations.

The Sports Agency has been working to promote the establishment of SOIP,
(1) Holding conferences to share information on advanced cases and promote personal exchanges among companies, universities, sports organizations, etc.
(2) Acceleration programs for the creation and social implementation of new businesses through collaboration between sports organizations and start-ups, etc.
(iii) Hold a contest for the purpose of verifying advanced businesses originating in Japan and accelerating their commercialization in terms of market development, financing, and other aspects.
I have been there.

This project aims to support the formation of advanced examples of regional SOIPs through an acceleration program that uses professional sports teams and other organizations as innovation platforms, and to develop a foundation for the establishment of regional SOIPs in each region of Japan. The program is designed to support the formation of advanced examples of regional SOIPs through an acceleration program that uses professional sports teams as innovation platforms.

*Follow-up on Growth Strategy: June 2021: Japan Economic Revitalization Unit

Scene of last year's "INNOVATION LEAGUE SPORTS BUSINESS BUILD" DEMODAY (results debriefing) (upper center photo: Commissioner of the Sports Agency, Mr. Hiroharu Murofushi)

▼Reference Press Release:
Hokkaido (northernmost of the four main islands of Japan)https://prtimes.jp/main/html/rd/p/000000220.000037194.html
Kansai (south-western half of Japan, including Osaka)https://prtimes.jp/main/html/rd/p/000000215.000037194.html
Okinawa (prefecture)https://prtimes.jp/main/html/rd/p/000000221.000037194.html
DEMODAY (Results Debriefing)https://prtimes.jp/main/html/rd/p/000000260.000037194.html

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